PRESS RELEASE: SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION
PRESS RELEASE: SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION
INSPIRED BY NASA AND ITS ICONIC SPACESUITS
BIEL, MAY 2021
Time is what you make of it, and at Swatch, the sky’s not the limit; dreams are. While the perceptions of NASA differ across generations, one thing remains the same – the space agency’s ability to capture the public’s imagination and desire to explore the stars and new horizons. The brand’s latest collection taps into this feeling, inspiring people to dream big, create their own universe and make the most of their time on earth.
Fueled by a passion for innovation, the Space Collection celebrates NASA and reveals the next chapter of the BIOCERAMIC Swatch story. Two-thirds ceramic and one-third biosourced material, BIOCERAMIC boasts a silk-like touch and is extremely resilient—the best of both worlds. Three of the five watches feature elements of biosourced material and are directly inspired by the spacesuits worn by NASA astronauts.
BIG BOLD CHRONO EXTRAVEHICULAR looks to the iconic white spacesuit for inspiration. First worn in 1983 by NASA astronauts Story Musgrave and Donald Peterson, the white suits shield astronauts from the sun’s radiation.
The white chrono features a 47mm BIOCERAMIC case and a biosourced material glass. The chrono timer is not set to the usual full hour marker but ten seconds prior and highlighted in red as a nod to the final countdown to liftoff. The crown is positioned at 3 o’clock alongside two pushers, while the red and blue strap loops, hands with Swatch glow and NASA logo complete the design.
The orange Advanced Crew Escape Suit, also known as the Pumpkin Suit, inspires the BIG BOLD CHRONO LAUNCH. The bright orange color of the watch mirrors the highly visible suits worn by astronauts for the ascent into space.
The orange chrono features a 47mm BIOCERAMIC case and a biosourced material glass. The chrono timer is not set to the usual full hour marker but ten seconds prior and highlighted in red as a nod to the final countdown to liftoff. The crown is positioned at 3 o’clock alongside two pushers, while the blue and white strap loops, silver-colored dial, hands with Swatch glow and NASA logo complete the design.
The BIG BOLD JUMPSUIT echoes the everyday go-to blue jumpsuits astronauts wear for press conferences or working in the NASA facility.
The blue watch features a 47mm BIOCERAMIC case and a biosourced material glass. The crown is positioned at 2 o’clock, while the white strap loops, hands with Swatch glow and NASA logo complete the design.
Rounding up the Swatch Space Collection is TAKE ME TO THE MOON ‘GENT’ with a transparent case, and SPACE RACE ‘NEW GENT’ with a mirror-effect silver-colored dial.
