Swatch partners with VERDY at Biennale Arte 2024

We’re pleased to announce our partnership with VERDY at this year's Biennale Arte, one of the most prestigious contemporary art exhibitions in the world. VERDY’s imaginative work will be displayed at the Giardini and is guaranteed to be a talking point as well as a focal point for those who love contemporary art and those who embrace Swatch’s approach of positive provocation.

VICK BRONZE BY VERDY watch (SO28Z701) VICK BRONZE BY VERDY watch (SO28Z701)

VERDY’s art for your wrist

The VICK BRONZE BY VERDY watch is a wearable piece of art that mirrors VERDY's sculpture’s bronze hues. Featuring an all-over print on the strap, the mischievous panda-rabbit features prominently on the dial. In an additional, ‘secret’ detail, Vick’s tongue changes color every day through a cycle of orange, red, pink, and yellow, inspiring us to set free and connect with our innermost youthful self. 

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VERDY's Biennale artwork: VICK BRONZE BY VERDY

A Japan native, VERDY is recognized for his distinctive graphic work in Tokyo’s street scene. This creative force will showcase his versatility at the Biennale Arte 2024 with VICK BRONZE BY VERDY, a bronze-colored 4-meter-high figure of his iconic panda-rabbit character Vick. An incredible Art Special watch recreates this artwork in watch form.

Meet Japan’s beloved graphic artist, VERDY

VERDY is one of Japan’s most celebrated artists, recognized for his distinctive illustrations and graphic work. Best known for his panda-rabbit character Vick and monster character Visty, VERDY is also behind street labels like Girls Don’t Cry and Wasted Youth, which have solidified his status as a pivotal figure in streetwear and fashion.

Biennale Arte 2024

We’re so proud to be the Biennale Arte’s main partner yet again. The theme for this 60th edition draws inspiration from the Claire Fontaine collective’s concept of “Foreigners everywhere”, prompting reflection on our notions of belonging.

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Rediscover childlike wonder with Swatch x VERDY

And that is not all! Together with VERDY we've created the Swatch x VERDY Collection, four watches and one MAXI that capture the artist's light-hearted approach and feature his most iconic characters and project. 

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