SUMMER SHADES OF CLASSIC SHAPES
SUMMER SHADES OF CLASSIC SHAPES
THE LATEST CHAPTER OF THE BIOCERAMIC STORY IS A BRIGHT ONE
BIEL, AUGUST 2021
Swatch brings back bright primary colors with a bang this summer. And that’s not all; the iconic Gent and New Gent are the latest models to get in on the brand’s responsible action. Earlier this year, Swatch launched its game-changing BIOCERAMIC innovative material, a mix of ceramic powder and biosourced materials with the BIG BOLD line.
Pops of color are, well . . . popping this season. And using a monochromatic palette as a base,
Swatch injects splashes of super-saturated shades of red, yellow and blue onto the signature movement elements - making them stand out loud and proud. While the unique BIOCERAMIC mix gives the watches an incredibly soft and silky touch, their lightweight and water-resistance are perfect for poolside lounging.
The three black New Gent and the three white Gent are landing online and in stores on August 5, 2021.
