SWATCH HITS THE SLOPES
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
Time is what you make of it, and for many athletes around the world, every moment is spent preparing for the event. Swatch has partnered withestablished and up-and-coming winter sporting talent from freeskiing to snowboarding for more than three decades and as an official partner, thebrand marks the occasion with its signature creativity, energy and color.
The patterns on the Gent watch and two New Gents watches pay homage to the rolling mountainous setting artist Lin Cunzhen infuses into her Beijing 2022 emblem design alongside traditional and modern elements of Chinese culture, Taoism and the vitality of winter sports.
CHARM OF CALLIGRAPHY brings a pop of color and symbolism to the wrist. Swatch celebrates a traditional art form and awe-inspiring mountain views with this vibrant design. The red and yellow symbolize passion, youth and vitality.
The Ø34mm case, glass and buckle are made from bio-sourced material, while the dial features white and yellow indexes. The underside of the multicolored strap reveals the brand’s ‘Time Is What You Make Of It’ message.
In Taoism nature, heaven and man are one. RED RIVERS AND MOUNTAINS brings this belief to life with a striking all-over print pattern on the transparent and red silicone watch strap.
The Ø41mm case, glass and buckle are made from bio-sourced material, while the dial features multicolored indexes that echo the Olympic rings. The underside of the patterned silicone strap reveals the brand’s ‘Time is what you make of it’ message.
CHINESE WINTER SCENERY channels the blue tones that Lin Cunzhen uses in the Beijing 2022 emblem to represent dreams, the future and the purity of ice and snow.
The Ø41mm case, glass and buckle are made from bio-sourced material, while the white dial features blue indexes. The underside of the multicolored silicone strap reveals the brand’s ‘Time is what you make of it’ message.
Winter is a time for adrenalin-fuelled sports such as skeleton and the luge. Seven different digital SWATCH X YOU canvasses celebrate 15 disciplines. Each design bursts with color, energy, and vintage-inspired graphics, inviting people to create their unique Swatch in minutes.
The Beijing 2022 Collection by Swatch will be available online and in Swatch stores from 4 January 2022. What’s more, everyone accredited for the Olympic Winter Games Beijing 2022 will be able to visit the Swatch House that will exclusively open at Beijing 2022 (24 January to 20 February and 28 February to 13 March).