SISTEM51 Launch Event

Swatch ClubSISTEM51 Launch Event

Thirty years ago, Swatch turned the watch world upside down. From that moment, day after day, all Swatch-lovers have inspired product innovation, beauty, exclusivity and simplicity. With our Gold and Pioneer members, we want to celebrate the new Swiss masterpiece.

Cité du Temps, Geneva, SWITZERLAND

SISTEM51 Club Launch

Geneva, 15th of December 2013. 09:15h The temperature is below zero. The first international and Swiss Club members are already waiting in front of the Cité du Temps - more members will follow soon.