Sneakerness stepped into London on July 7-8 for an exciting weekend that marked the international event’s first time in the UK. To make the event even more memorable, we launched the limited edition Sneakerness 2018 watch (SUOW701Q) designed by legendary typography artist Tyrsa.

On Friday, before Sneakerness officially kicked off, a few lucky individuals had the chance to meet Tyrsa, learn more about the design (Tyrsa’s interpretation of the distortion of time) and buy the watch at our Swatch Store on Carnaby Street. Now that the event watch has hit the sneaker scene, you can snag your model at any of the upcoming Sneakerness events this season. And if you’re in the right place at the right time, you might even get your hands on our Sneakerness capsule collection, which celebrates the Tyrsa X Sneakerness collaboration with sweatshirts, hats and t-shirts printed with the same design found on the Sneakerness 2018 watch strap. Move fast – the watches and capsule collection items are limited!