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It’s time.

Grab your phone, your camera, your friends and go. Turn plans into actions and the expected into the extraordinary. When the imagination rises above all seas, and the hesitations disappear into the thrill of going for it - get your wrists up and #SwatchThis.

The Swatch Vibe

City night reflections that mirror the never-ending energy and possibilities. The flashy soul of Swatch brought to life in The Swatch Vibe merges glow-in-the-dark details with powerful 3D structures that will keep anyone shinning, day and night.

Walk into the fast-paced vibe of life with The Swatch Vibe.

The Swatch Vibe

Shock in

The X-Vibe

Discover the X point where the vision becomes the action! The X-Vibe here is to refresh your wrist and energize your mind with the exciting side of life. Emotions twisted and turned into X-citing designs, inspired by a classic from the 80s. Explore bold and colorful creations, mix them with your style and go. Run for the action with The X-Vibe.

The X-Vibe

X-IN

Mediterranean Views

Season the summer with warm sandy beaches and stripes of transparent blue salty water. Mediterranean Views is here to refresh your sight and to inspire the imagination to swim further, where the sea blends with the sky.

Grab your summer favorites and dive into Mediterranean Views.

Mediterranean Views

Sail in

Brit-in

From punk rock designs to heartwarming teacup straps, this collection leaves no soul indifferent! Discover teatime inspirations, eccentric floral patterns and the Queen’s favorite ticking alongside with the Big Ben.

Explore the world of the British culture and tradition with your Brit-in Swatch.

Brit-in

Posh in