With over 13 years of experience as a professional illustrator and toy designer, Kansas-based MAD boasts an impressive resume fi lled with collaborative projects for global brands as well as promotions, packaging and character designs. Always busy, he constantly develops unique toys, T-shirts and art. “With all the craziness being thrown at us in the world, sometimes words aren’t enough,” explains MAD, about his new designs for Swatch. “Sometimes you just need to scream. This design pulls elements from my various illustration artwork and transforms it into an all over pattern that we can all relate to at times.