Moby explains his design inspirations: "I started drawing cartoon characters in the mid 80's when I worked in an underground record store. Every bag that left the store had a drawing on it, and one of my jobs was to draw the cartoons on the bags. And since then the little cartoon characters have just taken on lives of their own. I have been familiar with Swatch watches for many years and have admired the sense of creativity that they convey and promote. Working with Swatch on this project provided an interesting opportunity to give new context to the 'Little Idiot' drawings and I really love the finished results."