PRETTY BOHEMIAN

Uma Wang explains her design inspirations:

"This collaboration was a pleasure for me. Swatch is not only commercially successful but also creative and artistic, which is a difficult and admirable position for any brand to achieve and maintain, so I was honored that they chose me to collaborate with. Swatch to me represents attitude, creativity, energy, and style. Swatch watches not only help us to keep track of time but they also manage to transcend time itself in a way, as people of all ages can find something suitable for their individual personality and style. A Swatch watch, as time passes, becomes like an old friend that shares memories and experiences with you. Watches are very personal objects, and Swatch makes them accessible to everyone yet artistic, fun, and intriguing."