CARDINAL PUFF

Created in 1988 for the 5th anniversary of Swatch, the Swatch Puff (GZ002–GZ007) is one of the most sumptuous, lavish, and at the same time, radical designs in the history of the company. Full of breath and air, responsive to stimuli of movement and breeze, each one of these unexpectedly avian, dainty creations features a different shade of angora fur, which is attached to the watch with a ring. At once luxuriant and no-nonsense, these delicate cream-puff watches are paradoxically, classically down-to-earth, glowing with a certain, unassailable, very Swatch je-ne-sais-quoi.