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Swatch in 1979



January 20, the ASUAG (Allgemeine Schweizerische Uhren AG) introduces the Delirium technology to the public. At just 1.98 mm and later at 0.98 mm in thickness, the Delirium is the world’s thinnest watch. The ETA AG corporation in Grenchen, Switzerland (the development division of ASUAG), is commissioned to develop an inexpensive watch based on fully integrated production technology. Project name : Delirium Vulgare.