Swatch goes online with the creation of the E-Store, available only in the US for online shopping. Swatch skin gets a sporty update with the launch of the Skin Chrono collection. AT 6.6 mm thin, this marriage of fashion and technology is the world’s thinnest chronograph. Hundreds of journalists attend the launch in the ONERA (the French National Aerospace Research Establishment) wind tunnel in Modane (France).
The collection Flying Time by British fashion designer Vivienne Westwood becomes the must-have fashion accessory of the season. The fi ve pieces make their debut at Westwood’s haute couture show in Paris, France.
Happy Birthday to one full year of provocation with the Swatch boutique at 16 Place Vendôme. In a unique twist of social etiquette, Swatch sets the tone for today’s standards of luxury by making it aff ordable and accessible while still off ering originality and exclusivity. In the course of a year, Swatch has completely refashioned time — on and off the wrist. To mark the anniversary, a select group of internationally respected artists and designers is invited to create their own individual interpretation of luxury, using the symbol of
The Diaphane one watch renews its innovative with the introduction of a unique watch movement housed in a transparent case that rotates around itself, making one complete revolution every 30 minutes. Only 1’999 watches were sold worldwide. 223 units were sold with one sapphire and one ruby exclusively at Place Vendôme in Paris, France.
In August – International Film Festival Locarno, Switzerland. What once was considered an intimate gathering for insiders, the film festival has parlayed itself into an international meeting ground that
showcases talent from every cinematic genre on the market. Swatch presents as a supporter of the festival the Skin.beat Pardo, a watch presented in the colours and the elegance of a leopard, a reference to the prizes awarded to filmmakers at the Festival, i.e. Golden Leopard, Silver Leopard, ect.
In October, in homage to the families of the men and women killed in the line of duty on September 11, Swatch donates all proceeds of the day’s sales from American retail stores
and the e.store to the New York Police & Fire Widows’ & Children’s Benefit Fund.
Wristory – SOLD ! When the gavel falls at the end of the night at Sotheby’s in New York City (USA), the 25 unique lots of Swatch timepieces and art has raised $ 800,000 for “God’s Love We Deliver”, an organization that delivers meals to homebound AIDS patients. People are so frenzied for Swatch that even the gavel has been auctioned off and the chairs carried away.
Swatch goes big-time with the creation of a X-Large Swatch that is 30% larger than the original Gent.