Make your wrist shine with these fashionable and feminine styles.
Start tomorrow's trend today with our huge selection of masculine watches.
It's time to close the eyes to the ordinary and open the doors of imagination.
When Swiss made becomes very British: Swatch and Hackett kick off their first collaboration
Discover an era of timeless Giants, beautiful structures and powerful aesthetics.
It’s time to speed through the coolest and boldest curves of your imagination
Discover SISTEM51 IRONY's elegant designs and revolutionary mechanical watch technology.
Discover all the Swatch watches created since 1983.
Follow Swatch's journey through art. Next stop: the Thyssen Museum in Madrid.