27 December 2018
Bubbly on land but a force to be reckoned with on the water, Proteam surfer Coco Ho invites us to take a dip in her life in Hawaii and tells us about why being a woman gives her an edge in the world of surfing.
Sweet. Genuine. A perfect sister. A surfing icon. Coco has an outstanding reputation and it’s obvious that her joyful, happy-go-lucky attitude is what not only draws people toward her, but also helps make her one of the most talented surfers in the World Surf League.
Both drawn to the bright and vibrant parts of life, Swatch and Coco teamed up in 2010 when she became an official member of our Proteam. In 2016, she designed her very own watch, SWATCH BY COCO HO (YLZ101), a stylish model that is equal parts athletic and feminine. Her zest for life and upbeat nature go hand-in-hand with the “joie de vivre” that we’re known for.
In her home in Hawaii, motivational quotes decorate almost every shelf and the natural beauty and colors of North Shore inspire her on and off the water. She says positivity is a big part of her philosophy. Being positive is a choice, and it’s one she makes every day.
In a male-dominated sport, Coco believes her femininity brings something necessary to surfing; a soothing calm that benefits everyone on the water.
“I think surfing needs the female energy in the water – we break it up, make it a little more fun and lighter,” Coco says. “Everyone can get so tense on the water sometimes. There’s something special about having a girl in the water and I’ve always noticed that because I’ve surfed with boys my whole life.”
Her father and uncle are both Triple Crown winners, and her brother is the one that encouraged her to get involved with surfing. Despite growing up in a masculine environment, Coco says that her father and brother “honored the female,” so she never struggled with finding her identity and staying true to herself. She was always allowed to express her genuine self – “If anything, it was like my power,” she says.
Watch OUT/IN with Coco below, and stay tuned for the next and final episode in the series, featuring Proteam surfers Courtney and Coco, and their friend Molly Payne. Don’t forget to catch the other two episodes starring Courtney and Proteam surfer Tia Blanco.
Watch the other three episodes here:
> Episode 1 – ALL-IN | OUT/IN WITH COURTNEY CONLOGUE
> Episode 2 – FROM MIND TO TOES | OUT/IN WITH TIA BLANCO
> Episode 4 – FRIENDS FIRST | OUT/IN WITH COURTNEY, COCO AND MOLLY