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Swatch in 1982

1982

Highlights

In April the very first Swatch collection is ready and July sees the initial production run of 300,000 watches.
Nicolas G. Hayek and the ASUAG Management Committee approve the budget for further development in the United States and authorize the creation of a research fund.
Test with an American partner to launch Swatch on the US market.
In October, a crucial Hayek Engineering AG study indicates that Swatch should become a significant component in ASUAG’s forward strategy. The report notes that further development of Swatch technology is critical for success.
In December, Hayek Engineering recommends developing an international marketing concept and launching Swatch in Switzerland.