December 2, 2019
Sneakerheads from all over Europe stepped it up this year as the Sneakerness tour made its way to seven major cities to bring together what belongs together: art, sport, music, fashion and sneakers. The 2019 tour ended in Rotterdam on December 1st with international brands, extraordinary shops, dedicated private sellers and collectors, and Swatch.
Launched 11 years ago in Switzerland by a group of die-hard sneaker fans, Sneakerness is Europe’s largest sneaker convention. This year, it was held in six locations after kicking off in Zurich on May 4th. Swatch was on board once again as a partner and we joined Sneakerness at each stop with our biggest and boldest BIG BOLD models and other exciting activations.
The Swatch X BAPE collection was a real crowd pleaser, as were the opportunities to win a piece from the collection or the entire set at each of the stops on the tour. With lots of free goodies like drawstring bags, customizable sneaker bags and laces, and games like Jenga and ping pong, the Swatch lounge was the place to be. The sneaker-Swatch displays, which combined a watch from the current collection with a stylish, eye-catching shoe, were a big draw and captured how Swatch and Sneakerness are a perfect pair.
If blending in means standing out with creativity and colors, then Swatch was right on point. This is our 6th year as part of Sneakerness and we always feel at home, no matter where the tour takes us. Exclusivity, color combos that are out of this world, throwbacks and the thrill of a finding what you’ve been looking for – that’s what connects us to the Sneakerness environment.
Sneakerness will be back again next year with the first stop being none other than the convention’s hub: Zurich. Keep those sneaks clean until then!