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White Loop Pre-Launch in Lisbon

Swatch ClubWhite Loop Pre-Launch in Lisbon

On March 22nd the presentation of the new 2014 Swatch Club watch was held in Lisbon. A New Gent called WHITE LOOP: a tribute to the history of Swatch! A day and night event with more than 550 participants!

Lugar de celebración
Lisbon, Portugal

Where is Swatch is art

After running through the city and before discovering the new Swatch Club watch 2014-2015, an artist painted a multicolored straped watch for each Club member who had participated in this exclusive part of the event. The watch was inspired by White Loop and its special striped packaging. Each painting was unique as our Club members are.