December 2, 2019
For the second year in a row, HeroFest welcomed gamers, geeks and cosplayers to explore the gaming galaxy in Bern. From November 22-24, 17,000 visitors flocked to the BernExpo – and Swatch was on site as a new partner.
Powered by the larger-than-life vibes of our BIG BOLD collection, we signed on as partner of HeroFest this year. As Switzerland’s biggest gaming convention, HeroFest was non-stop fun with games galore and activities for gamers of all levels, as well as talks, contests and opportunities to go up against esport heroes.
Swatch presented its “Bold Award” for the most eye-catching cosplay. The Cosplay Contests took place on Saturday and Sunday for both beginners and masters with a panel of judges. The winners were awarded the Swatch Bold Award and BBBLUE model.
The bold theme continued with the “Bold Move Award,” which was presented to the players who made the most daring jaw-dropping moves during specific digital competitions. We amped up the intensity of the action with a new gaming feature we implemented together with Swiss timing: the heart rate of gamers appeared on the screens during the live stream of their esport competitions – the crowd loved experiencing the thrill of the games along with the competitors.
HeroFest is all about interaction, not just for gamers but for visitors, viewers and fans too. That’s why the convention also included a quest with the opportunity to win the Swatch Gif Challenge. Each visitor could choose between two colors and were invited to complete different tasks around the venue to complete their mission. One of these challenges was to create a gif with intimidating or frightening cosplayers.
At our Swatch Truck, visitors could get up close and personal with our complete watch collection, including all the BIG BOLD models. VIP guests could enjoy a view from above and catch all the action on the big screen – like the FIFA match for the #IAMBOLD Award – and the “Just Dance” sessions in the Swatch lounge area.
HeroFest marked the first time that Swatch took part in an event of this kind and we look forward to our journey through this energetic saga. We challenged visitors to play big and play bold – and they definitely did. We’re already looking forward to next year!
> Check out the BIG BOLD collection