Expo 2020 Dubai

Official Expo 2020 Dubai Collection

The Expo 2020 Dubai collection is now available globally! Inspired by calligraphy and henna hand paintings, this collection celebrates the rich heritage of the Middle East. All models feature bio-sourced case materials and silicone straps.

Flik Flak watches at Expo 2020 Dubai

Flik Flak is the world’s favourite children’s watch. These two models are inspired by the animated characters Rashid and Latifa, two of the official mascots of Expo 2020 Dubai.

Mobility District

Mobility District

Put on your VR glasses for a virtual visit of iconic Swatch locations like the Swatch Art Peace Hotel in Shanghai or the Swatch HQ building in Biel!

Opportunity District

Opportunity District

The Swatch store here is all about taking time to create art, i.e. unique Swatch watches! You can also meet local artists selected by the Swatch Art Peace Hotel.

Sustainability District

Sustainability District

Here, our store demonstrates how we’ve always been about innovation. In our interactive room, discover new game-changing materials like BIOCERAMIC.