Learn more about us!
Once upon a time
What makes us tick
Once upon a time, in 1987 to be precise, Flik Flak began teaching kids all over the world to tell the time. We added together fun, style and lasting quality to create Swiss made watches and learning concepts that kids and grown-ups love. Happy beginnings make happy endings. Time and again.
We have cool and clever parents. Flik Flak belongs to the Swatch Group, the world’s leading watch producer.
All of our watches for kids are Swiss made, integrating high-quality materials and processes. They are powered by Swiss quartz movements.
What we do
Flik and Flak often double as watch hands to track the minutes and hours. At other times they play the leading roles in our free app (they speak 33 languages by the way…) and storybooks. We are fans of sustainable learning and always collaborate with education experts to check that our concepts, products and tools get consistently high marks. The knowledge we share ranges from time-telling skills, to ideas for helping our planet in its race against time.
Time may fly, but Flik Flak always has its feet firmly on the ground when it comes to durability and safety. We manufacture our products to the highest standards, in the cradle of watchmaking in Switzerland, creating as many local jobs as possible. All of our Swiss made watches for kids are made from BPA-free materials. They use recyclable batteries, which we replace free of charge when they’re returned to us. Quality components enable a long product-life, while machine-washable textile straps accommodate the repeat adventures of young wearers. We already have straps made from recycled PET bottles, 100% compostable packaging and sustainable shop-display systems.
Flik Flak may not have advanced math on its timetable, but one equation is at the root of all we do:
Kids + Time = The Future
From day one we have focused on sustainable learning and that has taught us that little things really count. (Big hands need little hands – just ask our watches.) Sustainability is part and parcel of all we do and in evidence in every small action we take. The big picture we look at every single day takes in how and where we work, our products and packaging, our operations and our marketing activity. From the Swiss wood used to build our headquarters in Biel, Switzerland, to our portfolio of certification labels for eco-friendly materials and processes. From our recycled colouring books, to the water-based inks on our watch straps. We are proud of every tiny contribution we make.
Swiss made watch
This Flik Flak watch is all Swiss made. Its "power" comes from the Swiss quartz movement.
Machine washable 40°C
Flik Flak can survive a normal 40°C cycle! Just pop it in a sock and it's ready to go.
Flik Flak knows young skin is precious. That's why we refuse to use chemicals that could be hazardous to health, and that included BPA.
The "Swiss made" watch movement is safely housed in a strong plastic case and hidden behind a polishable, protective plastic face.