About us | Flik Flak® International

Flik Flak, the Swiss watch for kids that helps them to tell the time since 1987.

Learn more about us!

Who are Flik and Flak?

What makes us tick

What we do

Once upon a time

Flik and Flak make up a dynamic brother and sister duo that’s always in the now. They both lead very busy lives and are always on the go, but they never head off in different directions. Their passion for helping kids everywhere to tell the time makes them inseparable and together they are simply unbeatable. There’s nothing they like more than playing tag on watch dials.

Who is Flik?

Flik and Flak are a real dream team!

Flik takes care of the minutes. He’s extremely well qualified for the job. And not just because he’s Swiss. He loves sport and is cool with taking a strategic step forward every 60 seconds. He’s never in a rush but always on time and knows that every minute counts – especially when his favorite pizza is in the oven, or his number one team goes into extra time. Always dressed in his funky blue and white gear from head to toe, he salutes the fashion savvy designs of the watches that he does his version of circuit training on. He’s super-fit and knows that every second counts when you’re counting the minutes for kids on the go.

Who is Flak?

Flak loves to keep her brother on track by constantly reminding him that 60 minutes make up an hour. She sometimes finds it weird that bedtime seems to come round faster than a cookie date with friends, when both are one hour away. But she knows a Flik Flak Swiss watch doesn’t lie. She tries to be patient and waits for her brother to take 60 steps before she leaps ahead, even though she’s often tempted to flip around on her skateboard to fill the time. Her fiery red outfit signals her love of action and you’ll often catch her whizzing off to the play park to try out some stunts or put a new ice cream to the test. She’s as tough as the watch she calls home and knows exactly what she wants – to teach kids all over the world to tell the time while having fun.

What makes us tick

Since 1987, Flik Flak has been creating Swiss made watches for kids that help them to learn to tell the time with a fun and entertaining concept.

History

Once upon a time, in 1987 to be precise, Flik Flak began teaching kids all over the world to tell the time. We added together fun, style and lasting quality to create Swiss made watches and learning concepts that kids and grown-ups love. Happy beginnings make happy endings. Time and again.

Family

We have cool and clever parents. Flik Flak belongs to the Swatch Group, the world’s leading watch producer.

Swissness

All of our watches for kids are Swiss made, integrating high-quality materials and processes. They are powered by Swiss quartz movements.

What we do

Teaching kids to learn about time and its relevance in fun and effective ways is in our DNA. Brother and sister Flik and Flak are always around to help in any little way they can.

We educate

Flik and Flak often double as watch hands to track the minutes and hours. At other times they play the leading roles in our free app (they speak 33 languages by the way…) and storybooks. We are fans of sustainable learning and always collaborate with education experts to check that our concepts, products and tools get consistently high marks. The knowledge we share ranges from time-telling skills, to ideas for helping our planet in its race against time.

We create

Time may fly, but Flik Flak always has its feet firmly on the ground when it comes to durability and safety. We manufacture our products to the highest standards, in the cradle of watchmaking in Switzerland, creating as many local jobs as possible. All of our Swiss made watches for kids are made from BPA-free materials. They use recyclable batteries, which we replace free of charge when they’re returned to us. Quality components enable a long product-life, while machine-washable textile straps accommodate the repeat adventures of young wearers. We already have straps made from recycled PET bottles, 100% compostable packaging and sustainable shop-display systems.

We care

Flik Flak may not have advanced math on its timetable, but one equation is at the root of all we do:

Kids + Time = The Future

From day one we have focused on sustainable learning and that has taught us that little things really count. (Big hands need little hands – just ask our watches.) Sustainability is part and parcel of all we do and in evidence in every small action we take. The big picture we look at every single day takes in how and where we work, our products and packaging, our operations and our marketing activity. From the Swiss wood used to build our headquarters in Biel, Switzerland, to our portfolio of certification labels for eco-friendly materials and processes. From our recycled coloring books, to the water-based inks on our watch straps. We are proud of every tiny contribution we make.