Swatch believes the time is always right to express your personality and showcase what makes you special. That’s why the brand has created a new collection of customizable Swatch X You watches.

The new Swatch X You Lunar Zodiac Collection features the distinctive work of former Swatch Art Peace Hotel artist-in-residence Feng Bin. His eye-catching designs depict scenes from the fairytales of each Lunar Zodiac animal, bringing them to life for a modern audience.

Choose the animal from your birth year and then select the background color or color combination that best suits your style and expresses your personality.

Using the Swatch X You configurator under the ‘Customize’ tab on, zoom in, out and rotate on the background colors to create your perfect watch.

Choose the final details including the color of the mechanism, design of the indexes and even add an optional personalized message on the case back.

In just a few simple steps, you’ll have a watch that brings traditional techniques, colors and iconic stories together for a thoroughly contemporary product that reflects the true you.

The Swatch X You Lunar Zodiac Collection is available on from March 7.