Swatch presents two awards at 70th Locarno Festival
This year marked the 70th anniversary of the world-renowned film festival hosted in Switzerland’s Canton Ticino, and Swatch was proud to serve once again as Official Partner of the event. Complementing its partnership with the Locarno Festival and its involvement in the world of art, the Swiss watchmaker presented two awards.
The Swatch First Feature Award, worth 15,000 Swiss francs, recognized the best first full-length narrative film and was presented to Georgia’s Ana Urushadze for her film SASHISHI DEDA (“Scary Mother”). SASHISHI DEDA is about a 50-year-old housewife who sacrifices everything when she chooses her love for writing over her family life. The First Feature Jury also awarded Turkey’s Gürcan Keltek, director of the black-and-white film METEORLAR (“Meteors”), with the Swatch Art Peace Hotel Award. He received an invitation for a three-to-six-month residency at the Swatch Art Peace Hotel in Shanghai, China where he will join artists and creative visionaries from around the world. Since opening in 2011, the hotel has welcomed more than 260 artists who have helped shape the contemporary art scene.
Locarno Summer Academy
As Official Partner, Swatch also supports the Locarno Summer Academy. The Festival’s training program accepts applications from young people all over the world to participate in five different programs addressing diverse aspects of the business and art of making films.
The Swatch Art Peace Hotel
Swatch has been working closely with artists for over 30 years. The Swatch Art Peace Hotel, which was launched in 2011, is an additional example of the brand’s commitment to supporting talent and creation. Swatch loves art and artists. Their freedom and energy reflect a vision of the world which is simultaneously both very personal and universal.
The unique, innovative concept of the Swatch Art Peace Hotel includes 18 studios where artists live and work in a stimulating urban environment.