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Swatch Loves Art – Zurich AirPainting

Swatch - artfully, playfully, inimitably Swiss

Swatch transforms Zurich Airport into a live art studio

The Swiss watchmaker has partnered with Zurich Airport for a 4-week art project, “Swatch Loves Art – Zurich AirPainting”, which kicks off at the end of August. Passengers can paint on canvases set up in the terminal, admire an amazing work of airborne art and watch eight young Swiss painters working “live” as they compete for two special Swatch Awards.

Swatch - artfully, playfully, inimitably Swiss

With “Swatch Loves Art – Zurich AirPainting”, passengers will find special Swatch areas throughout the airport where they can draw on big canvases while waiting for their flights. Uniting all the different art spaces is the overall theme of “Swissness”, playfully embodied by Swatch’s latest collection, “Gruezi All!”.

Stephen Dean’s Airborne Art

Swatch has invited the French-American artist Stephen Dean to exhibit a most extraordinary work of art: an enormous, supremely colorful dichroic glass and aluminum installation will hang suspended – airborne – high above the heads of travelers in the terminal. Stephen Dean’s spectacular work will astonish people with the essence of Swatch: emotion, joy of life, colors and lightness. The patterns and sculptural ladder invite them to lift off into a colorful and deeply poetic world.

MORE ABOUT STEPHEN DEAN
Swatch en Kunst

The Swatch Art Peace Hotel

Swatch werkt al meer dan 30 jaar nauw samen met kunstenaars. Het Swatch Art Peace Hotel, dat in 2011 werd geopend, is een extra voorbeeld van de manier waarop het merk zit inzet om talent en creatie te ondersteunen. Swatch houdt van kunst en kunstenaars. Hun vrijheid en energie weerspiegelen een visie op de wereld die tegelijk zeer persoonlijk en universeel is.

Het unieke, vernieuwende concept van het Swatch Art Peace Hotel omvat 18 studio's waar kunstenaars leven en werken in een stimulerende stedelijke omgeving.

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Public vote contest

Your chance to win!

Swatch has invited eight young Swiss painters for a live performance - right at Zurich Airport! Starting with a blank canvas, each artist has only four hours to complete a painting. One of the artists will win The Swatch Award.

See the votes here.