Swatch has been about positive vibes and embracing life since the very beginning, and what better way to channel this feeling than through music?

Along with art and sports, music is one of Swatch’s main passions, and so attendees at three music festivals in three different countries will be able to soak up the good vibrations. Swatch will be right alongside them as they jam to pop music at Primavera Sound Barcelona in Spain, dance to their favorite K-pop hits at Waterbomb Festival Seoul in South Korea, and bust a move to hip-hop at Openair Frauenfeld in Switzerland. Swatch will proudly be the only Swiss brand in attendance at the Barcelona and Seoul festivals.

Following the out-of-this-world success it saw in previous years, the Swatch Flower Power House will be set up onsite at all three music festivals, providing the perfect setting for a fun, mock wedding!  Festivalgoers can celebrate all things music and tie the knot with their festival crush on site at the Swatch Flower Power House. The perfect way to wrap up an already unforgettable festival experience!

The Flower Power House is also a place where visitors can fall in love with the best festival companion for any music lover: SwatchPAY! when having a blast at a festival, people should be able to leave their bags and wallets at home, with their hands free for grooving along with the music. SwatchPAY! puts your wallet on your wrist and makes contactless payments even easier with a simple wave of the hand. In the event of loss or theft, wearers can simply deactivate the payment function with a single tap on a smartphone or tablet using the SwatchPAY! app.

It's time to turn up the volume and experience #SwatchLovesMusic throughout this year’s Primavera Sound Barcelona, June 1–4, 2023; Waterbomb Festival Seoul, June 23–25; and Openair Frauenfeld, July 6–8.