SWATCH SPACE COLLECTION - PRESS RELEASE

PRESS RELEASE: SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION

PRESS RELEASE: SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION

INSPIRED BY NASA AND ITS ICONIC SPACESUITS


BIEL, MAY 2021


Time is what you make of it, and at Swatch, the sky’s not the limit; dreams are. While the perceptions of NASA differ across generations, one thing remains the same – the space agency’s ability to capture the public’s imagination and desire to explore the stars and new horizons. The brand’s latest collection taps into this feeling, inspiring people to dream big, create their own universe and make the most of their time on earth.


Fueled by a passion for innovation, the Space Collection celebrates NASA and reveals the next chapter of the BIOCERAMIC Swatch story. Two-thirds ceramic and one-third bio-sourced plastic, BIOCERAMIC boasts a silk-like touch and is extremely resilient—the best of both worlds. Three of the five watches feature elements of bio-sourced material and are directly inspired by the spacesuits worn by NASA astronauts.

Download photo material