Press release: SWATCH HITS THE SLOPES

SWATCH HITS THE SLOPES

SWATCH HITS THE SLOPES

BIEL, DECEMBER 2021


Time is what you make of it, and for many athletes around the world, every moment is spent preparing for the event. Swatch has partnered withestablished and up-and-coming winter sporting talent from freeskiing to snowboarding for more than three decades and as an official partner, thebrand marks the occasion with its signature creativity, energy and color.


The patterns on the Gent watch and two New Gents watches pay homage to the rolling mountainous setting artist Lin Cunzhen infuses into her Beijing 2022 emblem design alongside traditional and modern elements of Chinese culture, Taoism and the vitality of winter sports.

Download photo material