SERIOUS ACTION

The 7.2 metres high cat, the rainbow coloured face, the Loch Ness monster and the beast have arrived at Swatch with a new mission: get prepared for the feline’s whiskers and a Scottish legend to tell you the time! Returning like a meme long departed from its original time and place, this limited collection of four different watches is art for the wrist with a touch of the absurd. The three central characters from INDIRECT EXCHANGE, SERIOUS ACTION and NECESSARY FOCUS are accompanied by a supporting cast of colours, patterns and shapes; meanwhile the Swatch Art Special DOES THE IT TICK, limited and numbered to 2020 pieces, won’t stop watching you with its astonished face. Together they are ready for the next mission, continuing to activate and inspire their surroundings.