SWATCH ART JOURNEY BRINGT MEISTERWERKE ANS HANDGELENK
Internationale Kunstschätze aus Ateliers und Museen erobern das tägliche Leben.
Dieses Gefühl, zum ersten Mal vor einem weltberühmten Kunstwerk zu stehen, wenn sich eine neue Welt auftut und kreative Funken fliegen – dieses Gefühl ist wirklich unvergesslich. Ebenso aufregende Dinge passieren, wenn sich die Welten der Kunst und von Swatch begegnen, wobei es der Marke schon immer gelungen ist, auf innovative Art mehr Kunst in das Leben der Menschen zu bringen.
Swatch Monthly Drops
Die Monthly Drop Styles von Swatch erzählen jeden Monat neue Geschichten und zeigen, welche Modelle angesagt sind – bevor sie vergriffen sind!
SWATCH AND FLIK FLAK LAUNCH A MONSTER OF A DESIGN DUO!
BIEL, DECEMBER 2022
TIME TOGETHER inspired by Swatch Proteam Athlete Xavier De Le Rue and daughter Margot.
French big mountain snowboarder and Swatch Proteam athlete Xavier De Le Rue and his three-year-old daughter Margot have inspired the scarily cute TIME TOGETHER watch duo for big and little monsters on and off the slopes!
SWATCH MACHT EINEN SATZ INS JAHR DES HASEN
BIEL, DEZEMBER 2022
Ein verspieltes, symbolträchtiges und stylisches Special zum chinesischen Neujahr 2023 Swatch feiert gerne verschiedene Kulturen, Traditionen und alle Glücksmomente des Lebens. Seit 1999 das erste Special zum chinesischen Neujahr herauskam, erweckt Swatch die Tierkreiszeichen in gewohnt spielerischer Art zum Leben. Diesmal ist der Hase an der Reihe, daher hat Swatch zur Feier des chinesischen Neujahrsfests 2023 wieder einen besonderen Zeitmesser kreiert, der natürlich reich an Symbolen und Farben ist. Das Special zum chinesischen Neujahrsfest ist so witzig und originell, dass man nicht im Jahr des Hasen geboren sein muss, um sich diese Uhr zu wünschen.
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SWATCH LÄSST ES FUNKELN
BIEL, NOVEMBER 2022
JETZT IST DIE ZEIT DER FESTE UND FEIERN – DA DARF ES AM HANDGELENK RUHIG GLITZERN. Dass Swatch zu den Festtagen alle Register zieht, hat bereits Tradition. Zu dieser Zeit des Jahres haben Partys, Feiern und gute Laune Hochkonjunktur. Deswegen dreht Swatch mit der diesjährigen Festtags-Kollektion voll auf und feiert die Saison so, wie es nur Swatch kann: spielerisch, bunt und ohne die Sache allzu ernst zu nehmen!
ZEIT FÜR EIN LEVEL-UP MIT DER SWATCH X DRAGON BALL Z KOLLEKTION
BIEL, AUGUST 2022
Achtung, Anime-Fans: Es ist Zeit für den großen Moment und die Enthüllung der SWATCH X DRAGON BALL Z Kollektion. Sieben Swatch-Modelle und ein Limited Edition-Set lassen die legendären Figuren aus Dragon Ball Z in neuer Form erstehen. Auch wer Dragon Ball Z nie gesehen hat, kennt vielleicht einige der beliebtesten und erfolgreichsten Geschichten der Anime-Welt rund um Goku und seine Freunde, die dafür kämpfen, die Erde vor den Bösen zu beschützen
SWATCH TAKES THE MOONSWATCH PLANETS ON TOUR!
BIEL, JULY 2022
Eleven rolling planets hit the road for a European summer adventure. Summer is the time for travel, adventure, festivals and fun, and Swatch is taking a road trip that’s out of this world.
SWATCH PRESENTS VENICE THROUGH TWO UNIQUE ARTISTIC LENSES AT THE 59th INTERNATIONAL ART EXHIBITION – LA BIENNALE DI VENEZIA
BIEL, APRIL 2022
For the sixth time in a row, Swatch is thrilled to return as main partner of the 59th International Art Exhibition – La Biennale di Venezia. A passionate and committed supporter of contemporary art, Swatch will showcase artworks in both venues at this highly anticipated event.
SWATCH SALUTES ONE OF THE MOST ICONIC WATCHES OF THE SWISS WATCH INDUSTRY
BIEL, MARCH 2022
By introducing the 11 pieces BIOCERAMIC MoonSwatch collection Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch.
FORGET FLOWERS, REACH FOR THE SWATCH STAR THIS MOTHER’S DAY
BIEL, MARCH 2022
Time is what you make of it, and moms dedicate most of theirs doing the very best for their kids. Besides thanking her for the obvious (welcoming us into the world,) Mother’s Day is a great time to appreciate everything she does. After all, the juggle is real, from school runs and work to serving up meals and advice while treating scraped knees and matters of the heart along the way!
SWATCH DIALS UP THE POWER OF NATURE
BIEL, FEBRUARY 2022
COLORS OF NATURE is made for wanderlusters and adventurers
Out of office on, it’s time to get outside, explore new territory, and let nature awaken the senses! Breathe in the fresh air and soak up the power of the elements. Time seems to stand still in nature, but the possibilities are endless. Heading outdoors shakes people out of the daily grind and into a mindset where they can fly free, fly high and go after what they really want out of life.
STAY ROYALLY ON TIME WITH SWATCH
BIEL, FEBRUARY 2022
HOW MAJESTIC celebrates the Queen’s colorful style and Platinum Jubilee.
Swatch pays tribute to Her Majesty the Queen’s colorful signature style with HOW MAJESTIC. The timing is everything as on February 6, 2022, the Queen will be the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms, and the Commonwealth.
IN CASE OF LOVE, WEAR YOUR HEART ON YOUR WRIST
BIEL, JANUARY 2022
THREE HEART-INSPIRED WATCHES DIAL UP THE LOVE FACTOR FOR VALENTINE’S DAY.
Valentine’s Day is the time to celebrate the people who are the minutes to your hours, so make it count. The new Swatch Collection celebrates love in all its forms and features bio-sourced materials which are more loving for the planet.
SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS
BIEL, JANUARY 2022
THERE’S NOTHING TO HIDE WITH THE NEW
SWATCH CLEAR COLLECTION
Time is what you make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is a perfect time to let go of anything holding us back, to cut out the noise, tune out any distractions, wipe the slate clean, get clear on what the future holds and, of course, for new year’s resolutions!
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
THREE COLORFUL WATCHES AND SEVEN SWATCH X YOU DIGITAL DESIGNS
CAPTURE THE WINTER OLYMPICS SPIRIT
Ahead of the Olympic Winter Games Beijing 2022 and Beijing 2022 Paralympic Winter Games which take place from 4-20 February and 4-13
March, Swatch launches three new watches and seven Swatch X You digital designs that will appeal to both seasoned pros and those more interested in the après-ski scene.
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
The Winter Olympics are known for more obscure and adrenalin-fuelled sports such as skeleton and the luge. Seven different digital canvasses celebrate the 15 disciplines all bursting with color, energy and vintage-inspired graphics.