Press section
SWATCH GOES BACK TO 1984 IN BIOCERAMIC
BIEL, SEPTEMBER 2021
The latest chapter of the Swatch bio-innovative story taps into 1984, a standout year in anyone’s books. We’re talking about the presence of influential icons and pioneers. It's when Prince’s Purple Rain, Madonna’s Like a Virgin and the video game Tetris were released. Not to mention, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch displayed on the headquarters building of the Commerzbank in Frankfurt, weighing 13 tons and 162 meters. It’s also the year after the brand first opened its doors and started a technicolortimepiece revolution.
SWATCH X SUPRIYA LELE COLLABORATION STYLE IS ABOUT BEING COMFORTABLE IN YOUR OWN SKIN
Swatch has been collaborating with artists and designers long before it became the norm, and the brand is always looking for emerging talent and visionaries set to define tomorrow. Those it believes the world needs to start watching today. This September, the brand again ventures into high fashion with one of London’s most exciting designers, Supriya Lele. This rising star shares a love for colorand creativity with the brand and injects her signature aesthetic into the Swatch SKIN CLASSIC line –arguably the thinnest watch in the world.
SWATCH TAKES BIG BOLD PLANETS INTO ORBIT TIME TO THINK COLOR
The Swatch love affair with all things galactic continues. Following on from the brand’s Space Collection launched recently, it’s time to think color, escape a binary black and white world and enter a bright and colorfuluniverse of BIG BOLD PLANETS.
Time is what you make of it, and when people think and experience life in color, every day is an adventure to discover something new and see people in different ways. Space has long ignited pop culture’s imagination, and Swatch draws upon outer space as inspiration for its series of brightly-coloredBIG BOLD PLANETS watches with a unique feature: interchangeable straps
SUMMER SHADES OF CLASSIC SHAPES THE LATEST CHAPTER OF THE BIOCERAMIC STORY IS A BRIGHT ONE
Swatch brings back bright primary colorswith a bang this summer. And that’s not all; the iconic Gent and New Gent are the latest models to get in on the brand’s responsible action. Earlier this year, Swatch launched its game-changing BIOCERAMIC innovative material, a mix of ceramic powder and bio-sourced plastic with the BIG BOLD line.
SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION
Time is what you make of it, and at Swatch, the sky’s not the limit; dreams are. While the perceptions of NASA differ across generations, one thing remains the same – the space agency’s ability to capture the public’s imagination and desire to explore the stars and new horizons. The brand’s latest collection taps into this feeling, inspiring people to dream big, create their own universe and make the most of their time on earth.
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SWATCH DROPS NEW BIG BOLD BIOCERAMIC COLORS INTO THE MIX
Swatch gets bold with its multi-colored drop of the BIG BOLD BIOCERAMIC that dials up the summer vibe. Two-thirds ceramic, one-third bio-sourced plastic derived from castor oil, BIOCERAMIC is the latest brand innovation. Lightweight, resilient and resistant with a silk-like touch — this new material unites the best of both worlds.
BIOCERAMIC - ENTERING A NEW TERRITORY
Swatch presents its latest innovation: BIOCERAMIC.
Only few months after the first bio-sourced Swatch launched in September 2020, here comes a new and unique mix of ceramic and bio-sourced plastic – made by Swatch.
Mother’s Day Special 2021
Swatch makes time for moms. Mother’s Day watches with a playful retro twist.
Swatch X MoMA
From our collection to yours, Swatch X MoMA. Swatch announces the launch of special edition designs with The Museum of Modern Art (MoMA) as part of its Museum Journey series.
Valentine’s Day Editions 2021
Swatch releases Valentine’s Day Editions for the broken hearted. Heartbreak has never looked so good!
Swatch Monthly Drops
The Swatch Monthly Drops release new stories and styles each month.
Disney Mickey Mouse x Keith Haring collection by Swatch
Disney’s icon, Mickey Mouse, goes pop!
Swatch SISTEM51 Hodinkee Generation
Introducing: the Swatch Sistem51 Hodinkee Generation 1990. A tribute to the energetic 90s aesthetic, presented as a modern timepiece.
Bioreloaded – 1983 collection
Swatch is getting Bio-reloaded! The latest edition of an iconic design, with a boost from Mother Nature.
Swatch X BAPE second collaboration
Swatch X Bape: streetwear for the wrist! Swatch is proud to announce the second collaboration with A BATHING APE - the legendary Japanese streetwear brand.
Swatch X 007
Ready for the next mission: Swatch introduces its new James Bond collection. To celebrate the release of the 25th James Bond movie No Time To Die, Swatch launches a capsule collection of six limited edition designs dedicated to six iconic key movies from the Bond repertoire.
Swatch Headquarters
Swatch inaugurates its new headquarters in Biel, Switzerland. After a construction period of almost five years, Swatch inaugurates its new headquarters in Biel – one of the world’s largest timber structures, designed by the Japanese star architect Shigeru Ban.