The community that makes every minute count
We are proud to announce the launch of Swatch Rebels for Good, an exciting new program that is designed to inspire positive change, spread joy and fuel connection. Swatch Rebels for Good invites members to earn Swatch Minutes, vote for inspiring projects in art, sports, and music, and help bring the winning ideas to life all while having fun and bringing people together.
After they sign up, members of Swatch Rebels for Good earn Swatch Minutes, a type of community “currency”, by purchasing products or participating in program-led activities. Once members earn 60 Swatch Minutes, they can vote for their favorite projects in art, music, and sports, each championed by Project Ambassadors from those fields.
Swatch Rebels for Good projects are creative ideas that shake things up in the best way. From building a pop-up plug-and-play music space, to launching a new skate park, each project is unexpected, and aims to make life a little more fun, useful or inspiring for everyone.
The winning project of each voting round is brought to life by Swatch.
Swatch Rebels for Good members can join in through hands-on volunteering, workshops, or collaborative activities that help shape the winning project all the while earning more Swatch Minutes and as part of the program’s playful approach, exclusive virtual badges. The best part? By helping bring projects to life, members get to connect with others, share unforgettable experiences, and create lasting memories.
“Swatch Rebels for Good isn’t just about rewarding purchases, it’s about empowering people to take part in shaping a more creative, fun and connected world,” said Vivian Stauffer, CEO at Swatch.
Infused with Swatch values including joy of life, fearless innovation and positive provocation, Swatch Rebels for Good brings the brand’s purpose to life in a whole new way. Centred around art, sports, and music it reflects the creative spirit that’s been at the heart of Swatch since the very beginning.
Swatch Rebels for Good goes live on November 12, 2025, in Spain, and will be launched globally in 2026.
To get all the details and to sign up, visit Swatch.com.
