Gold is taking center stage in a limited-edition MoonSwatch celebrating the Moon landing of Apollo 11, on July 21, 1969.
Some moments are so extraordinary they continue to shine across generations. Such was the first moon landing in 1969. To celebrate this moment, Swatch launches the MISSION TO THE MOON 1969: a limited edition of 1969 pieces, featuring a dial, hands crown, and pushers crafted from OMEGA’s 18K Moonshine™ Gold, all weighing 11 grams. |
The gold used for this limited edition dates also from that period, coming from old OMEGA spare parts. We melted it in our own foundry to create OMEGA’s 18K Moonshine™ Gold. In 1969, eleven grams of 18K gold cost 11 dollars and around 48 Swiss francs (CHF), with an exchange rate of CHF 4,31 to the dollar. MISSION TO THE MOON 1969 will be available at CHF 500, based on the price of gold on July 21, 1969 and not on today’s gold price. |
