Introducing the Swatch NO RULES Collection
Punk has never played by the rules, and neither has Swatch. Since 1983 we’ve defied conventions, challenged the status quo, and embraced the unexpected. This collection is all about channeling this rebellious spirit and merging it with unconventional design.
More than just a style statement, these new watches are an open invitation to throw away the rule book and live life on your own terms.
A black studded strap clashes with soft blue in BROKEN RULES, proving that contradictions can be a statement in themselves. The dial says it all: “RULES DO NOT APPLY”.
Electric bursts of yellow and pink disrupt expectations in DISTORT MODE, where anything goes and restrictions were never part of the plan.
Torn paper, plaid, and graffiti-inspired details collide on BLANK CHECK. With SwatchPAY!* technology, you’re always ready to tap, go, and keep moving with no compromises on your time.
PIERCED EDGE is held together by a safety pin, while its square dial stands as a sharp rejection of the ordinary.
Featuring a checkerboard pattern, neon details, and a striking calendar wheel, LASH OUT refuses to stay quiet. The message is loud and clear: “DO WHATEVER THE … YOU WANT”. We’ll let this watch fill in the blank.
At Swatch, there are no rules and no limits. Just unapologetic self-expression.
The Swatch NO RULES Collection launches July 3 on Swatch.com and in stores worldwide.
*SwatchPAY! feature can be activated in selected countries only.
