Art has the power to take you places
At Swatch, Destination Art is just one of the many ways we celebrate our passion for art and artists. Dedicated to a specific location and designed in collaboration with a local artist, each Destination Art watch is a unique, wearable piece of art. ONE CALIFORNIA is the latest release in the series, created by artist Amos Goldbaum as a tribute to California.
Born and raised in the Golden City, Amos is known for his striking line drawings that capture the essence of the places and objects that surround him. His work is featured on murals, apparel, and prints and can be spotted across the Bay area and beyond. His pieces are characterized by a unique blend of complexity and clarity, often combining multiple perspectives and timelines into a single seamless visual narrative.
For the Swatch Destination Art California watch, Amos has created a design that journeys down the state, from the towering granite cliffs of Yosemite to the sun-soaked shores of Point Loma. California poppies, the state flower, bloom across the design, weaving through iconic landscapes, cities, deserts, and coastlines. The dial features the Bixby Bridge, a symbolic midpoint of the state and a breathtaking highlight of Highway 1, representing unity and continuity. The special packaging mirrors the watch's illustration, turning the entire experience into a tribute to the Golden State.
For locals, time to celebrate the vibrancy and fun that encapsulates all of California; for visitors, an artistic memory of their visit, and every experience related to it. For all those who aspire to own a unique piece of art for their wrist, the Swatch Destination Art California watch is the ultimate way to express yourself and your love for California, as well as a perfect gift.
Available from August 14, 2025, at selected stores in California.
SWATCH AND ART
Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs which always reflect the zeitgeist, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world — and has always stayed true to itself. The watchmaker continues to surprise, whether with regularly released new models or special collections. Swatch thinks and acts in a revolutionary way, evident from its early involvement in action sports, art, and music.
Art has been an integral part of Swatch’s identity from the beginning. Over the years, Swatch has collaborated with countless artists across various disciplines and genres. Since 2018, thanks to the generosity of some of the world’s most prestigious art museums and institutions, Swatch has reinterpreted iconic masterpieces, bringing them to wrists everywhere. The Swatch Art Peace Hotel in Shanghai, founded in 2011, serves as a vibrant artistic hub fostering collaboration among artists from around the globe.
