Create long-lasting memories this Mother’s Day and Father’s Day with Swatch and The Simpsons

March 11, 2024

Swatch presents two timepieces filled with love.

Forget the flowers and cancel the chocolates this year. Thanks to Swatch and The Simpsons, there is a better way to celebrate this Mother’s Day that will bring a long-lasting smile and show your mother you love her thiiiiiiiiiis much.

Proud mother Marge Simpson is a magnificent matriarch. Her strong moral presence as well as her kindness, loving nature and protectiveness toward her family make Marge an admired mother.

Taking center stage on the dial of the BEST. MOM. EVER. model, Marge is ready for her close-up, mirroring the proud expression of mothers all over the world. This strap design joins Marge and her three beautiful children, Bart, Lisa, and Maggie.

The Mother’s Day watch is a Swatch GENT, has a 34 mm case and is perfectly designed to complement a smaller wrist without compromising on style.

Big, bold and the perfect gift for your No.1 Dad

To his children, Homer Simpson is their hero. Known for his love of Duff and donuts, he represents all down-to-earth Dads who will do anything for their families. For Father’s Day, Swatch has created the perfect reminder that the time you spend with your Dad is the greatest gift of all.

With a brand new BIG BOLD model in The Simpsons Collection, Swatch is celebrating Father’s Day with this fun, spontaneous, loving, and cheerful father with a nod to Homer. On the supersized BEST. DAD .EVER. model, Homer is featured wearing his No.1 Dad sash with his famous poses on the strap. It’s a perfect tribute to your own No.1 Dad.

While these models may be a significant way to celebrate these special holidays, Swatch will continue to celebrate The Simpsons in 2024. There is plenty more to look forward to.


Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs which always reflect the zeitgeist, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world — and has always stayed true to itself. The company surprises again and again, whether it be with regularly released new models or special collections. The revolutionary way in which Swatch thinks and acts has always been evident with its early involvement in action sports, such as BMX, skateboarding and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand’s love of art and brings together artists from around the world.


Created by Matt Groening and Developed by James L. Brooks and Sam Simon the longest-running primetime scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Now airing their recordannihilating 35th season, THE SIMPSONS has won 37 Emmy Awards, 35 Annie Awards, 9 Environmental Media Awards, 7 People’s Choice Awards and 13 Writers Guild of America Awards. THE SIMPSONS was the first animated series to win a Peabody Award, and in 2019 received the Institutional Peabody Award. It was nominated for an Academy Award in 2012 for the theatrical short “The Longest Daycare.” This was followed by the theatrical short “Playdate with Destiny” (2020) and the Disney+ exclusive “The Force Awakens From Its Nap” (2021). The Simpsons Movie was a hit feature film, their mega-attraction The Simpsons Ride at Universal Studios has received historic expansion updates with the addition of ‘Springfield’— winning a Thea Award in both 2009 and 2017. The show was honored with a Star on The Hollywood Walk of Fame in 2000. The Simpsons ongoing Tapped Out mobile game which launched in 2012 was a recipient of a Webby Award in 2018. It has been named the “Best Show of the 20th Century” by Time Magazine, called the “Greatest American Sitcom” by Entertainment Weekly in 2013, and declared “The Best TV Show Ever” in 2016 by

THE SIMPSONS is a Gracie Films Production in Association with 20th Television Animation. Created by Matt Groening, Developed by James L. Brooks, Matt Groening and Sam Simon. The Simpsons Executive Producers are James L. Brooks, Matt Groening, Matt Selman and Al Jean. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series. “Like” the series on Facebook at, follow Homer Simpson @ HomerJSimpson and @TheSimpsons on Twitter Join the conversation using #thesimpsons and follow The Simpsons on Instagram @TheSimpsons.