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    © SWATCH AG 2023. ALL RIGHTS RESERVED: SWISS WATCHES
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@ BEATS
Swatch Brand Switcher
— Kids Watches
Swatch Club

Blancpain X Swatch: A tribute to a watchmaking icon and a celebration of the oceans


Biel/Bienne, September 2023


Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy years ago and revolutionized watchmaking by becoming the first true diver’s watch.

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Blancpain X Swatch
Bioceramic WHAT IF Collection

SWATCH GOES SQUARE WITH THE NEW BIOCERAMIC WHAT IF? COLLECTION

One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square?

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Locarno Film Festival

SWATCH AT THE LOCARNO FILM FESTIVAL: A PERFORMANCE FULL OF EMOTIONS

Now a main partner, the watch brand is making its presence felt at the heart of Switzerland’s most prestigious film festival. 

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Big Bold Irony

TIME FOR SWATCH TO MAKE MORE BOLD MOVES

Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist


Created for bold explorers and those proud to be different, BIG BOLD embodies an attitude, a mind-set, and a way of life that is irreverent, confident, and entirely unexpected.

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Neon Collection

SWATCH SERVES UP BRIGHT SUMMER VIBES

The Swatch NEON Collection brings a refreshing twist on icons.


Just in time for summer, Swatch launches a new collection stacked with neon bright and playful details ready to add a fun pop of colour to wrists. Early days Swatch icons CHRONO GRAND PRIX (SCJ101), TECHNO SPHERE (GK101), CHRONO WHITE HORSES (SCW100), and SKYCHART (GN705) inspire the new Swatch NEON Collection. 

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The Nines

SWATCH NINES 2023 ABOUT TO TAKE OFF IN THE BERNESE ALPS

Sporting a new title sponsor, Swatch Nines is about to kick off in Schilthorn, Switzerland. The weeklong event, to be held this April 17–22, 2023, is a non-competitive progression session where world-class skiers and snowboarders will come together to push the boundaries of their sport.

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Flower collection

SWATCH GIVES MOTHER’S DAY AND FATHER’S DAY THE FLOWER TREATMENT

A bright bouquet of fun and floral watches with no dropped petals in sight!

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Pride

SWATCH INVITES VISIONARY LAND ARTIST SAYPE

Swatch has commissioned renowned

contemporary land artist Saype to create

two artworks inspired by the BIOCERAMIC

MoonSwatch collection.


Fueled by Swatch’s foundational belief

that art and artists make the world a better

place, this latest collaboration opens a

new chapter as the first art project inspired

by the MoonSwatch universe. Swatch is

proud to embark on its first land art project

alongside such an innovative and disruptive

artist.

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Pride

LOVE IS BRIGHT, LOVE IS FUN, LOVE IS LOVE

With open hearts and minds, Swatch welcomes all people and celebrates all love.

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Time Machine

SWATCH CELEBRATES BMX FLATLAND LEGEND MATTHIAS DANDOIS’ INCREDIBLE CAREER

THE NEW YELLOW INK WATCH AND ‘TIME MACHINE’ ACTION VIDEO JOURNEY THROUGH TWO DECADES OF MIND-BLOWING TRICKS AND ACHIEVEMENTS


Time flies, and the last two decades of Frenchman Matthias Dandois’ career have gone by in the blink of an eye.

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Art Journey

THE SWATCH ART JOURNEY BRINGS MASTERPIECES TO OUR WRISTS

Taking icons from artists’ studios and museum walls to the daily


People never forget the first time they stood in front of one of the world’s most famous artworks; that feeling of a new world opening and creative sparks flying. Exciting things happen when art and the world of Swatch collide, and from the get-go, Swatch has found fresh ways to bring more art to people’s lives.

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Time Together

SWATCH AND FLIK FLAK LAUNCH A MONSTER OF A DESIGN DUO!

BIEL, DECEMBER 2022


TIME TOGETHER inspired by Swatch Proteam Athlete Xavier De Le Rue and daughter Margot.

French big mountain snowboarder and Swatch Proteam athlete Xavier De Le Rue and his three-year-old daughter Margot have inspired the scarily cute TIME TOGETHER watch duo for big and little monsters on and off the slopes!

 

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Chinese new year

SWATCH HOPS INTO THE YEAR OF THE RABBIT

BIEL, DECEMBER 2022


Introducing the playful, symbolic, and stylish Chinese New Year Special 2023. Swatch loves celebrating different cultures, traditions and moments in life that spark joy. Its first Chinese New Year Special watch was released in 1999, and since then, Swatch has brought to life the different zodiac animals with its own playful spin. This time it’s the turn of the rabbit, and to welcome Chinese New Year 2023, Swatch has created a special timepiece full of symbolism, and, of course, color. The Chinese New Year Special is so vibrant and fun that even those not born in the Year of the Rabbit will want to wear it.

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Holiday Collection

ALL IS SWATCH, ALL IS BRIGHT

BIEL, NOVEMBER 2022



‘TIS THE SEASON TO BE JOLLY AND DECK THE WRISTS WITH PLENTY OF SPARKLE.

Swatch goes big for the holidays; it’s a tradition. This is the time of year when joy, fun and festivities are dialled up to the max. And, that’s exactly what Swatch has done with this year’s Holiday Collection that celebrates the season in the only way Swatch knows how: with playfulness, color, and irreverence!

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DBZ

TIME TO LEVEL UP WITH THE SWATCH X DRAGON BALL Z COLLECTION

BIEL, AUGUST 2022


Calling all anime fans, it’s time to reveal the SWATCH X DRAGON BALL Z Collection. Seven Swatches, and a Limited Edition set reimagine iconic characters from Dragon Ball Z. Even those who haven’t watched Dragon Ball Z may know something about one of the most popular and successful series in the anime world that follows Goku and his friends who together fight to defend the Earth from villains.

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moonswatch cars

SWATCH TAKES THE MOONSWATCH PLANETS ON TOUR!

BIEL, JULY 2022


Eleven rolling planets hit the road for a European summer adventure. Summer is the time for travel, adventure, festivals and fun, and Swatch is taking a road trip that’s out of this world.

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Biennale di Venezia

SWATCH PRESENTS VENICE THROUGH TWO UNIQUE ARTISTIC LENSES AT THE 59th INTERNATIONAL ART EXHIBITION – LA BIENNALE DI VENEZIA

BIEL, APRIL 2022


For the sixth time in a row, Swatch is thrilled to return as main partner of the 59th International Art Exhibition – La Biennale di Venezia. A passionate and committed supporter of contemporary art, Swatch will showcase artworks in both venues at this highly anticipated event.

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BIOCERAMIC MOONSWATCH COLLECTION

SWATCH SALUTES ONE OF THE MOST ICONIC WATCHES OF THE SWISS WATCH INDUSTRY

BIEL, MARCH 2022


By introducing the 11 pieces BIOCERAMIC MoonSwatch collection Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch.

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Watch from the Mother's Day Collection 2022

FORGET FLOWERS, REACH FOR THE SWATCH STAR THIS MOTHER’S DAY

BIEL, MARCH 2022


Time is what you make of it, and moms dedicate most of theirs doing the very best for their kids. Besides thanking her for the obvious (welcoming us into the world,) Mother’s Day is a great time to appreciate everything she does. After all, the juggle is real, from school runs and work to serving up meals and advice while treating scraped knees and matters of the heart along the way!

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Colours of nature

SWATCH DIALS UP THE POWER OF NATURE

BIEL, FEBRUARY 2022


COLOURS OF NATURE is made for wanderlusters and adventurers


Out of office on, it’s time to get outside, explore new territory, and let nature awaken the senses! Breathe in the fresh air and soak up the power of the elements. Time seems to stand still in nature, but the possibilities are endless. Heading outdoors shakes people out of the daily grind and into a mindset where they can fly free, fly high and go after what they really want out of life.

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Queen's Jubilee

STAY ROYALLY ON TIME WITH SWATCH

BIEL, FEBRUARY 2022


HOW MAJESTIC celebrates the Queen’s colourful style and Platinum Jubilee.


Swatch pays tribute to Her Majesty the Queen’s colorful signature style with HOW MAJESTIC. The timing is everything as on February 6, 2022, the Queen will be the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms, and the Commonwealth.

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Valentine's day

IN CASE OF LOVE, WEAR YOUR HEART ON YOUR WRIST

BIEL, JANUARY 2022


THREE HEART-INSPIRED WATCHES DIAL UP THE LOVE FACTOR FOR VALENTINE’S DAY.


Valentine’s Day is the time to celebrate the people who are the minutes to your hours, so make it count. The new Swatch Collection celebrates love in all its forms and features bio-sourced materials which are more loving for the planet.

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4 watches from the Clear collection

SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS

BIEL, JANUARY 2022


THERE’S NOTHING TO HIDE WITH THE NEW

SWATCH CLEAR COLLECTION


Time is what you make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is a perfect time to let go of anything holding us back, to cut out the noise, tune out any distractions, wipe the slate clean, get clear on what the future holds and, of course, for new year’s resolutions!

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