Xavier De Le Rue Xavier De Le Rue

Xavier De Le Rue

Fast and furious in the big mountains

Meet Xavier De Le Rue, the legendary snowboarder who turns the world’s steepest peaks into his playground. With a bold yet careful approach to big mountain riding and a passion for pushing boundaries, Xavier embodies the Swatch spirit of positive provocation and innovation.

“For me life is about experiencing, learning, evolving, and never stopping to push myself. This is my recipe for being happy, having a purpose for my life.”
– Xavier De Le Rue
“I love to see something that seems impossible and make it possible.”
– Xavier De Le Rue

Living large with BIG BOLD

Xavier loves BIG BOLD watches, designed for all who dare to do things differently. His faves are DARK IRONY, C-BLACK and TIME FOR TAUPE. Like Xavier, these statement pieces aren’t afraid to stand out.

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