Swatch X You is the customization platform for people to create their one-of-a-kind Swatch in a matter of minutes. The process starts by moving a virtual Swatch watch over a digital design and selecting the preferred section. Then it’s about choosing the color of the inner gear mechanism and indexes, and finally adding an optional message of up to 15 characters to the back of the case. The result? A unique Swatch with a case measuring 41mm that is ready to print in-store or order online and comes with its own story to tell.

So far, Swatch X You has featured specially commissioned digital works inspired by pioneering collaborations, key occasions, and world-defining events. Among them are Swatch X MoMA and Swatch X Disney X Keith Haring. Now it’s time to dial up the customization and joy levels with three digital designs that celebrate Snoopy and the Peanuts gang—all bursting with character, imagination, and great moments from Schulz’s comic strip.

Everyone loves Peanuts! No matter what troubles we face, friends always help to brighten the days. Just like this bold digital design that presents the gang in many amusing scenarios. There’s Lucy balancing Woodstock on top of her head, Linus and his trusty blanket, Charlie Brown asleep, Snoopy on top of a stepladder, and more. Each part of the colorful design captures a different moment in time and invites Swatch X You fans to select the section that resonates with them the most.

No one steals the show quite like Snoopy, the coolest beagle on the planet. And the Swatch X You digital design is a homage to the iconic character and his little yellow sidekick, Woodstock. Split into four vertical parts, two monochrome sections feature Snoopy in various sleeping and standing states, while Woodstock brings pops of yellow and movement to the rest of the design. People can choose to position the Swatch X You watch horizontally, vertically, or even diagonally to really mix things up!

If there’s one thing Peanuts taught the world, it’s that friendship means being one of the gang, even if everyone is very different. Many people can identify with at least one of the distinct and loveable characters, and this is what this Swatch X You digital design celebrates. Four colorful sections detail Snoopy and friends in all their glory, while the ‘time is what you make of it’ text bubble is a playful nod to the belief both Swatch and the Peanuts comic strip share.



The three Swatch X You special edition Peanuts digital designs are available online from 18 November 2021 for a limited time, so don’t miss the chance to create an exclusive Swatch X You Peanuts watch.