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View of product SWATCH NEON JELLY
View of product SWATCH NEON JELLY
View of product BLUE FIRE
View of product BLUE FIRE
View of product AURELIA AURITA
View of product AURELIA AURITA
View of product EGG YOLK
View of product EGG YOLK
View of product SWATCH NEON JELLY PAY!
View of product SWATCH NEON JELLY PAY!
View of product C-BLACK
View of product C-BLACK
View of product SWATCH NEON PARTY TO THE MAX
View of product SWATCH NEON PARTY TO THE MAX
View of product BLACK SEA NETTLE
View of product BLACK SEA NETTLE
View of product CRUSHING ORANGE
View of product CRUSHING ORANGE
View of product CHECKPOINT YELLOW
View of product AYE CARUMBOO
View of product AYE CARUMBOO
View of product CHECKPOINT BLACK
View of product CHECKPOINT BLACK
View of product SWATCH NEON PARTY TO THE MAX PAY!
View of product SWATCH NEON PARTY TO THE MAX PAY!
View of product INDIGO GLOW
View of product INDIGO GLOW
View of product BIG BOLD BIOCERAMIC ARCTIC
View of product BIG BOLD BIOCERAMIC ARCTIC
View of product PINK JOY
View of product PINK JOY
View of product IT'S SPOOKY TIME
View of product IT'S SPOOKY TIME
View of product WHICE
View of product WHICE
View of product LION'S MANE
View of product LION'S MANE
View of product TERRACOTTA TIDE
View of product TERRACOTTA TIDE
View of product ORANGE JOY
View of product ORANGE JOY
View of product C-PINK
View of product C-PINK
View of product C-WHITE
View of product C-WHITE
View of product TIME FOR TAUPE
View of product TIME FOR TAUPE
Script Image

Sharp angles, fresh perspective


What if... watches didn’t have to be round? Our Swiss Made square watches break free from convention with their innovative geometric design. Smart, sleek and unmistakably Swatch, our square timepieces prove that thinking outside the circle leads to stunning results. Our WHAT IF? watches bring a contemporary edge to timekeeping, with clean lines that make a distinctly geometric statement.


Square watches for every style


Looking for something different for your wrist? Our WHAT IF? watches pair clean angles with our innovative Bioceramic material and edge-to-edge glass creating a seamless, modern look. From silky matte textures to eye-catching colors, each square watch brings a new dimension no matter your style.


Square the circle with Swatch



Every square watch tells a story of innovation through fresh silhouettes and unexpected details. Whether you’re drawn to classic black and white or are ready to explore vibrant color combinations, you’ll find a square design that’s both striking and beautiful. Because we believe great style isn’t about following the curve. It’s about daring to be square!