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View of product AURELIA AURITA
View of product AURELIA AURITA
HK$1,180.00
View of product BLUE FIRE
View of product BLUE FIRE
HK$1,180.00
View of product BLACK SEA NETTLE
View of product BLACK SEA NETTLE
HK$1,180.00
View of product SWATCH NEON JELLY
View of product SWATCH NEON JELLY
HK$1,260.00
View of product C-BLACK
View of product C-BLACK
HK$1,090.00
View of product ESSENTIALLY BOLD
View of product ESSENTIALLY BOLD
HK$970.00
View of product EGG YOLK
View of product EGG YOLK
HK$1,180.00
View of product CHECKPOINT BLACK
View of product CHECKPOINT BLACK
HK$1,220.00
View of product FALL-IAGE
View of product FALL-IAGE
HK$1,180.00
View of product HATTIE'S HEART
View of product HATTIE'S HEART
HK$1,090.00
View of product TRAVEL BY DAY
View of product TRAVEL BY DAY
HK$1,090.00
View of product ESSENTIALLY CONFIDENT
View of product ESSENTIALLY CONFIDENT
HK$970.00
View of product LION'S MANE
View of product LION'S MANE
HK$1,180.00
View of product CLEARLY BOLD
View of product CLEARLY BOLD
HK$920.00
View of product TIME FOR TAUPE
View of product TIME FOR TAUPE
HK$1,090.00
View of product NIGHT TRIP
View of product NIGHT TRIP
HK$1,090.00
View of product WHICE
View of product WHICE
HK$1,090.00
View of product SHENRON X SWATCH
View of product SHENRON X SWATCH
HK$1,090.00
View of product CRUSHING ORANGE
View of product CRUSHING ORANGE
HK$880.00
View of product IT'S A PLEASURE
HK$1,090.00
View of product PINK JOY
View of product PINK JOY
HK$1,010.00
View of product PURPLE JOY
View of product PURPLE JOY
HK$1,010.00
View of product C-BLUE
View of product C-BLUE
HK$1,090.00
View of product ORANGE JOY
View of product ORANGE JOY
HK$1,010.00
Script Image

Sharp angles, fresh perspective


What if... watches didn’t have to be round? Our Swiss Made square watches break free from convention with their innovative geometric design. Smart, sleek and unmistakably Swatch, our square timepieces prove that thinking outside the circle leads to stunning results. Our WHAT IF? watches bring a contemporary edge to timekeeping, with clean lines that make a distinctly geometric statement.


Square watches for every style


Looking for something different for your wrist? Our WHAT IF? watches pair clean angles with our innovative Bioceramic material and edge-to-edge glass creating a seamless, modern look. From silky matte textures to eye-catching colors, each square watch brings a new dimension no matter your style.


Square the circle with Swatch



Every square watch tells a story of innovation through fresh silhouettes and unexpected details. Whether you’re drawn to classic black and white or are ready to explore vibrant color combinations, you’ll find a square design that’s both striking and beautiful. Because we believe great style isn’t about following the curve. It’s about daring to be square!