Press section
SWATCH SALUTES ONE OF THE MOST ICONIC WATCHES OF THE SWISS WATCH INDUSTRY,
by introducing the 11 pieces BIOCERAMIC MoonSwatch collection Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch.
BIEL, MARCH 2022
Swatch Monthly Drops
The Swatch Monthly Drops release new stories and styles each month.
FORGET FLOWERS, REACH FOR THE SWATCH STAR THIS MOTHER’S DAY
BIEL, MARCH 2022
Time is what you make of it, and moms dedicate most of theirs doing the very best for their kids. Besides thanking her for the obvious (welcoming us into the world,) Mother’s Day is a great time to appreciate everything she does. After all, the juggle is real, from school runs and work to serving up meals and advice while treating scraped knees and matters of the heart along the way!
SWATCH DIALS UP THE POWER OF NATURE
BIEL, FEBRUARY 2022
COLORS OF NATURE is made for wanderlusters and adventurers
Out of office on, it’s time to get outside, explore new territory, and let nature awaken the senses! Breathe in the fresh air and soak up the power of the elements. Time seems to stand still in nature, but the possibilities are endless. Heading outdoors shakes people out of the daily grind and into a mindset where they can fly free, fly high and go after what they really want out of life.
STAY ROYALLY ON TIME WITH SWATCH
BIEL, FEBRUARY 2022
HOW MAJESTIC celebrates the Queen’s colorful style and Platinum Jubilee.
Swatch pays tribute to Her Majesty the Queen’s colorful signature style with HOW MAJESTIC. The timing is everything as on February 6, 2022, the Queen will be the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms, and the Commonwealth.
IN CASE OF LOVE, WEAR YOUR HEART ON YOUR WRIST
BIEL, JANUARY 2022
THREE HEART-INSPIRED WATCHES DIAL UP THE LOVE FACTOR FOR VALENTINE’S DAY.
Valentine’s Day is the time to celebrate the people who are the minutes to your hours, so make it count. The new Swatch Collection celebrates love in all its forms and features bio-sourced materials which are more loving for the planet.
SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS
BIEL, JANUARY 2022
THERE’S NOTHING TO HIDE WITH THE NEW
SWATCH CLEAR COLLECTION
Time is what you make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is a perfect time to let go of anything holding us back, to cut out the noise, tune out any distractions, wipe the slate clean, get clear on what the future holds and, of course, for new year’s resolutions!
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
THREE COLORFUL WATCHES AND SEVEN SWATCH X YOU DIGITAL DESIGNS
CAPTURE THE WINTER OLYMPICS SPIRIT
Ahead of the Olympic Winter Games Beijing 2022 and Beijing 2022 Paralympic Winter Games which take place from 4-20 February and 4-13
March, Swatch launches three new watches and seven Swatch X You digital designs that will appeal to both seasoned pros and those more interested in the après-ski scene.
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
The Winter Olympics are known for more obscure and adrenalin-fuelled sports such as skeleton and the luge. Seven different digital canvasses celebrate the 15 disciplines all bursting with color, energy and vintage-inspired graphics.
SWATCH DIALS UP THE HOLIDAY CHEEER
Biel, December 2021
Celebrate the festive season with the latest Swatch X Peanuts edition
Time is what you make of it, and the holidays are about spending quality, carefree time with friends and family, having fun and making memories together. The Swatch X Peanuts Holiday Special does just that for fans and puppies worldwide with its latest release, CHOMP!, which celebrates Snoopy, the most famous beagle on the planet, and his loyal and loveable friends.