EXPRESS THE TRUE YOU WITH THE SWATCH X YOU ZODIAC COLLECTION
Swatch believes the time is always right to express your individuality, showcase what makes you special and tell the world that there is more to you than meets the eye.
GET INTO THE HOLIDAY SPIRIT WITH THE SIMPSONS AND SWATCH
Swatch is celebrating iconic holiday moments from the Simpsons, with two new releases that are sure to add a sprinkle of joy and a whole lot of cheer to the holiday season - the perfect gift for fans of Swatch and The Simpsons alike.
GRAB IT WHILE IT’S HOT! SWATCH PRESENTS THE PERFECT DONUT-INSPIRED WATCH CELEBRATING THE SIMPSONS
When you’re looking for a tasty treat, sometimes only a donut will do. That’s why Swatch is celebrating The Simpsons with a special watch that is sure to bring sweet vibes to Swatch and The Simpsons fans alike.
BLANCPAIN X SWATCH: A TRIBUTE TO A WATCHMAKING ICON AND A CELEBRATION OF THE OCEANS
Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy years ago and revolutionized watchmaking by becoming the first true diver’s watch.
TIME FOR SWATCH TO MAKE MORE BOLD MOVES
Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist.
SIX NEW SWATCH X YOU DESIGNS TAKE CUSTOMIZATION TO NEW HEIGHTS
A new star is born: Swatch partners with The European Space Agency (ESA) for its latest Swatch x You designs.
SWATCH CELEBRATES THE 400TH ANNIVERSARY OF THE CHÂTEAU DE VERSAILLES
On September 14, Swatch in collaboration with the Château de Versailles is launching 3 brand new Swatch X You designs as well as 3 pre-selected models inspired by the renowned historical monument.
SWATCH GOES SQUARE WITH THE NEW BIOCERAMIC WHAT IF? COLLECTION
One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square?
SWATCH AT THE LOCARNO FILM FESTIVAL: A PERFORMANCE FULL OF EMOTIONS
Now a main partner, the watch brand is making its presence felt at the heart of Switzerland’s most prestigious film festival.
TIME FOR SWATCH TO MAKE MORE BOLD MOVES
Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist
Created for bold explorers and those proud to be different, BIG BOLD embodies an attitude, a mind-set, and a way of life that is irreverent, confident, and entirely unexpected.
SWATCH SERVES UP BRIGHT SUMMER VIBES
The Swatch NEON Collection brings a refreshing twist on icons.
Just in time for summer, Swatch launches a new collection stacked with neon bright and playful details ready to add a fun pop of colour to wrists. Early days Swatch icons CHRONO GRAND PRIX (SCJ101), TECHNO SPHERE (GK101), CHRONO WHITE HORSES (SCW100), and SKYCHART (GN705) inspire the new Swatch NEON Collection.
SWATCH NINES 2023 ABOUT TO TAKE OFF IN THE BERNESE ALPS
Sporting a new title sponsor, Swatch Nines is about to kick off in Schilthorn, Switzerland. The weeklong event, to be held this April 17–22, 2023, is a non-competitive progression session where world-class skiers and snowboarders will come together to push the boundaries of their sport.
SWATCH BRINGS JEAN-MICHEL BASQUIAT’S MASTERPIECES TO WRISTS
The Swatch Art Journey draws on the New York artist’s iconic paintings from the early 1980s. May marks the release of the fifth capsule collection of the Swatch Art Journey 2023 and embodies Swatch’s love for trailblazing artists.
The Swatch x JEAN-MICHEL BASQUIAT Collection is a vibrant tribute to the iconic New York artist who dared to break the boundaries of conventional art and help make street art sub-culture a critically embraced art form.
SWATCH GIVES MOTHER’S DAY AND FATHER’S DAY THE FLOWER TREATMENT
A bright bouquet of fun and floral watches with no dropped petals in sight!
SWATCH INVITES VISIONARY LAND ARTIST SAYPE
Swatch has commissioned renowned
contemporary land artist Saype to create
two artworks inspired by the BIOCERAMIC
MoonSwatch collection.
Fueled by Swatch’s foundational belief
that art and artists make the world a better
place, this latest collaboration opens a
new chapter as the first art project inspired
by the MoonSwatch universe. Swatch is
proud to embark on its first land art project
alongside such an innovative and disruptive
artist.
LOVE IS BRIGHT, LOVE IS FUN, LOVE IS LOVE
With open hearts and minds, Swatch welcomes all people and celebrates all love.
SWATCH CELEBRATES BMX FLATLAND LEGEND MATTHIAS DANDOIS’ INCREDIBLE CAREER
THE NEW YELLOW INK WATCH AND ‘TIME MACHINE’ ACTION VIDEO JOURNEY THROUGH TWO DECADES OF MIND-BLOWING TRICKS AND ACHIEVEMENTS
Time flies, and the last two decades of Frenchman Matthias Dandois’ career have gone by in the blink of an eye.
THE SWATCH ART JOURNEY BRINGS MASTERPIECES TO OUR WRISTS
Taking icons from artists’ studios and museum walls to the daily
People never forget the first time they stood in front of one of the world’s most famous artworks; that feeling of a new world opening and creative sparks flying. Exciting things happen when art and the world of Swatch collide, and from the get-go, Swatch has found fresh ways to bring more art to people’s lives.
SWATCH AND FLIK FLAK LAUNCH A MONSTER OF A DESIGN DUO!
BIEL, DECEMBER 2022
TIME TOGETHER inspired by Swatch Proteam Athlete Xavier De Le Rue and daughter Margot.
French big mountain snowboarder and Swatch Proteam athlete Xavier De Le Rue and his three-year-old daughter Margot have inspired the scarily cute TIME TOGETHER watch duo for big and little monsters on and off the slopes!
SWATCH HOPS INTO THE YEAR OF THE RABBIT
BIEL, DECEMBER 2022
Introducing the playful, symbolic, and stylish Chinese New Year Special 2023. Swatch loves celebrating different cultures, traditions and moments in life that spark joy. Its first Chinese New Year Special watch was released in 1999, and since then, Swatch has brought to life the different zodiac animals with its own playful spin. This time it’s the turn of the rabbit, and to welcome Chinese New Year 2023, Swatch has created a special timepiece full of symbolism, and, of course, color. The Chinese New Year Special is so vibrant and fun that even those not born in the Year of the Rabbit will want to wear it.
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ALL IS SWATCH, ALL IS BRIGHT
BIEL, NOVEMBER 2022
‘TIS THE SEASON TO BE JOLLY AND DECK THE WRISTS WITH PLENTY OF SPARKLE.
Swatch goes big for the holidays; it’s a tradition. This is the time of year when joy, fun and festivities are dialled up to the max. And, that’s exactly what Swatch has done with this year’s Holiday Collection that celebrates the season in the only way Swatch knows how: with playfulness, color, and irreverence!
TIME TO LEVEL UP WITH THE SWATCH X DRAGON BALL Z COLLECTION
BIEL, AUGUST 2022
Calling all anime fans, it’s time to reveal the SWATCH X DRAGON BALL Z Collection. Seven Swatches, and a Limited Edition set reimagine iconic characters from Dragon Ball Z. Even those who haven’t watched Dragon Ball Z may know something about one of the most popular and successful series in the anime world that follows Goku and his friends who together fight to defend the Earth from villains.
SWATCH TAKES THE MOONSWATCH PLANETS ON TOUR!
BIEL, JULY 2022
Eleven rolling planets hit the road for a European summer adventure. Summer is the time for travel, adventure, festivals and fun, and Swatch is taking a road trip that’s out of this world.
SWATCH PRESENTS VENICE THROUGH TWO UNIQUE ARTISTIC LENSES AT THE 59th INTERNATIONAL ART EXHIBITION – LA BIENNALE DI VENEZIA
BIEL, APRIL 2022
For the sixth time in a row, Swatch is thrilled to return as main partner of the 59th International Art Exhibition – La Biennale di Venezia. A passionate and committed supporter of contemporary art, Swatch will showcase artworks in both venues at this highly anticipated event.
SWATCH SALUTES ONE OF THE MOST ICONIC WATCHES OF THE SWISS WATCH INDUSTRY
BIEL, MARCH 2022
By introducing the 11 pieces BIOCERAMIC MoonSwatch collection Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch.
STAY ROYALLY ON TIME WITH SWATCH
BIEL, FEBRUARY 2022
HOW MAJESTIC celebrates the Queen’s colorful style and Platinum Jubilee.
Swatch pays tribute to Her Majesty the Queen’s colorful signature style with HOW MAJESTIC. The timing is everything as on February 6, 2022, the Queen will be the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms, and the Commonwealth.
SWATCH DIALS UP THE POWER OF NATURE
BIEL, FEBRUARY 2022
COLORS OF NATURE is made for wanderlusters and adventurers
Out of office on, it’s time to get outside, explore new territory, and let nature awaken the senses! Breathe in the fresh air and soak up the power of the elements. Time seems to stand still in nature, but the possibilities are endless. Heading outdoors shakes people out of the daily grind and into a mindset where they can fly free, fly high and go after what they really want out of life.
SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS
BIEL, JANUARY 2022
THERE’S NOTHING TO HIDE WITH THE NEW
SWATCH CLEAR COLLECTION
Time is what you make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is a perfect time to let go of anything holding us back, to cut out the noise, tune out any distractions, wipe the slate clean, get clear on what the future holds and, of course, for new year’s resolutions!
IN CASE OF LOVE, WEAR YOUR HEART ON YOUR WRIST
BIEL, JANUARY 2022
THREE HEART-INSPIRED WATCHES DIAL UP THE LOVE FACTOR FOR VALENTINE’S DAY.
Valentine’s Day is the time to celebrate the people who are the minutes to your hours, so make it count. The new Swatch Collection celebrates love in all its forms and features bio-sourced materials which are more loving for the planet.
SWATCH DIALS UP THE HOLIDAY CHEEER
Biel, December 2021
Celebrate the festive season with the latest Swatch X Peanuts edition
Time is what you make of it, and the holidays are about spending quality, carefree time with friends and family, having fun and making memories together. The Swatch X Peanuts Holiday Special does just that for fans and puppies worldwide with its latest release, CHOMP!, which celebrates Snoopy, the most famous beagle on the planet, and his loyal and loveable friends.
THE GANG’S ALL THERE: SWATCH X PEANUTS COLLECTION
BIEL, NOVEMBER 2021
Swatch watches are taken over by Snoopy, Charline Brown, Woodstock, and the rest of the Peanuts Gang.
Get ready for good vibes and a colorful adventure with the new Swatch X Peanuts collaboration. Featuring Charles M. Schulz iconic characters, the collection is bursting with imagination and great moments from the Peanuts comic strip, delivering fun for the wrist that's guaranteed to being out people's inner child.
SWATCH GOES BACK TO 1984 IN BIOCERAMIC DELIVERING RETRO DESIGNS WITH A RESPONSIBLE 2021 TWIST
The latest chapter of the Swatch bio-innovative story taps into 1984, a standout year in anyone’s books. We’re talking about the presence of influential icons and pioneers. It's when Prince’s Purple Rain, Madonna’s Like a Virgin and the video game Tetris were released. Not to mention, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch displayed on the headquarters building of the Commerzbank in Frankfurt, weighing 13 tons and 162 meters. It’s also the year after the brand first opened its doors and started a technicolortimepiece revolution.