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@ BEATS
Swatch Brand Switcher
— Kids Watches
Swatch Club

EXPRESS THE TRUE YOU WITH THE SWATCH X YOU ZODIAC COLLECTION

Swatch believes the time is always right to express your individuality, showcase what makes you special and tell the world that there is more to you than meets the eye.

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SWATCH X YOU ZODIAC COLLECTION
TheSimpsons_X_Swatch_Holiday

GET INTO THE HOLIDAY SPIRIT WITH THE SIMPSONS AND SWATCH

Swatch is celebrating iconic holiday moments from the Simpsons, with two new releases that are sure to add a sprinkle of joy and a whole lot of cheer to the holiday season - the perfect gift for fans of Swatch and The Simpsons alike. 

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The Simpsons X Swatch

GRAB IT WHILE IT’S HOT! SWATCH PRESENTS THE PERFECT DONUT-INSPIRED WATCH CELEBRATING THE SIMPSONS

When you’re looking for a tasty treat, sometimes only a donut will do. That’s why Swatch is celebrating The Simpsons with a special watch that is sure to bring sweet vibes to Swatch and The Simpsons fans alike.

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Blancpain X Swatch

BLANCPAIN X SWATCH: A TRIBUTE TO A WATCHMAKING ICON AND A CELEBRATION OF THE OCEANS

Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy years ago and revolutionized watchmaking by becoming the first true diver’s watch.

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BIG BOLD Irony Metal

TIME FOR SWATCH TO MAKE MORE BOLD MOVES

Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist.

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Swatch X You – ESA

SIX NEW SWATCH X YOU DESIGNS TAKE CUSTOMIZATION TO NEW HEIGHTS

A new star is born: Swatch partners with The European Space Agency (ESA) for its latest Swatch x You designs.

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Swatch X You – Versailles

SWATCH CELEBRATES THE 400TH ANNIVERSARY OF THE CHÂTEAU DE VERSAILLES

On September 14, Swatch in collaboration with the Château de Versailles is launching 3 brand new Swatch X You designs as well as 3 pre-selected models inspired by the renowned historical monument.

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Bioceramic WHAT IF Collection

SWATCH GOES SQUARE WITH THE NEW BIOCERAMIC WHAT IF? COLLECTION

One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square?

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Locarno Film Festival

SWATCH AT THE LOCARNO FILM FESTIVAL: A PERFORMANCE FULL OF EMOTIONS

Now a main partner, the watch brand is making its presence felt at the heart of Switzerland’s most prestigious film festival. 

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Big Bold Irony

TIME FOR SWATCH TO MAKE MORE BOLD MOVES

Introducing the new BIG BOLD IRONY, the first stainless steel BIG BOLD with an urban twist


Created for bold explorers and those proud to be different, BIG BOLD embodies an attitude, a mind-set, and a way of life that is irreverent, confident, and entirely unexpected.

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Neon Collection

SWATCH SERVES UP BRIGHT SUMMER VIBES

The Swatch NEON Collection brings a refreshing twist on icons.


Just in time for summer, Swatch launches a new collection stacked with neon bright and playful details ready to add a fun pop of colour to wrists. Early days Swatch icons CHRONO GRAND PRIX (SCJ101), TECHNO SPHERE (GK101), CHRONO WHITE HORSES (SCW100), and SKYCHART (GN705) inspire the new Swatch NEON Collection. 

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The Nines

SWATCH NINES 2023 ABOUT TO TAKE OFF IN THE BERNESE ALPS

Sporting a new title sponsor, Swatch Nines is about to kick off in Schilthorn, Switzerland. The weeklong event, to be held this April 17–22, 2023, is a non-competitive progression session where world-class skiers and snowboarders will come together to push the boundaries of their sport.

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Basquiat set

SWATCH BRINGS JEAN-MICHEL BASQUIAT’S MASTERPIECES TO WRISTS

The Swatch Art Journey draws on the New York artist’s iconic paintings from the early 1980s. May marks the release of the fifth capsule collection of the Swatch Art Journey 2023 and embodies Swatch’s love for trailblazing artists.


The Swatch x JEAN-MICHEL BASQUIAT Collection is a vibrant tribute to the iconic New York artist who dared to break the boundaries of conventional art and help make street art sub-culture a critically embraced art form.

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Flower collection

SWATCH GIVES MOTHER’S DAY AND FATHER’S DAY THE FLOWER TREATMENT

A bright bouquet of fun and floral watches with no dropped petals in sight!

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Pride

SWATCH INVITES VISIONARY LAND ARTIST SAYPE

Swatch has commissioned renowned

contemporary land artist Saype to create

two artworks inspired by the BIOCERAMIC

MoonSwatch collection.


Fueled by Swatch’s foundational belief

that art and artists make the world a better

place, this latest collaboration opens a

new chapter as the first art project inspired

by the MoonSwatch universe. Swatch is

proud to embark on its first land art project

alongside such an innovative and disruptive

artist.

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Pride

LOVE IS BRIGHT, LOVE IS FUN, LOVE IS LOVE

With open hearts and minds, Swatch welcomes all people and celebrates all love.

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Time Machine

SWATCH CELEBRATES BMX FLATLAND LEGEND MATTHIAS DANDOIS’ INCREDIBLE CAREER

THE NEW YELLOW INK WATCH AND ‘TIME MACHINE’ ACTION VIDEO JOURNEY THROUGH TWO DECADES OF MIND-BLOWING TRICKS AND ACHIEVEMENTS


Time flies, and the last two decades of Frenchman Matthias Dandois’ career have gone by in the blink of an eye.

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Art Journey

THE SWATCH ART JOURNEY BRINGS MASTERPIECES TO OUR WRISTS

Taking icons from artists’ studios and museum walls to the daily


People never forget the first time they stood in front of one of the world’s most famous artworks; that feeling of a new world opening and creative sparks flying. Exciting things happen when art and the world of Swatch collide, and from the get-go, Swatch has found fresh ways to bring more art to people’s lives.

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Time Together

SWATCH AND FLIK FLAK LAUNCH A MONSTER OF A DESIGN DUO!

BIEL, DECEMBER 2022


TIME TOGETHER inspired by Swatch Proteam Athlete Xavier De Le Rue and daughter Margot.

French big mountain snowboarder and Swatch Proteam athlete Xavier De Le Rue and his three-year-old daughter Margot have inspired the scarily cute TIME TOGETHER watch duo for big and little monsters on and off the slopes!

 

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Chinese new year

SWATCH HOPS INTO THE YEAR OF THE RABBIT

BIEL, DECEMBER 2022


Introducing the playful, symbolic, and stylish Chinese New Year Special 2023. Swatch loves celebrating different cultures, traditions and moments in life that spark joy. Its first Chinese New Year Special watch was released in 1999, and since then, Swatch has brought to life the different zodiac animals with its own playful spin. This time it’s the turn of the rabbit, and to welcome Chinese New Year 2023, Swatch has created a special timepiece full of symbolism, and, of course, color. The Chinese New Year Special is so vibrant and fun that even those not born in the Year of the Rabbit will want to wear it.

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Holiday Collection

ALL IS SWATCH, ALL IS BRIGHT

BIEL, NOVEMBER 2022



‘TIS THE SEASON TO BE JOLLY AND DECK THE WRISTS WITH PLENTY OF SPARKLE.

Swatch goes big for the holidays; it’s a tradition. This is the time of year when joy, fun and festivities are dialled up to the max. And, that’s exactly what Swatch has done with this year’s Holiday Collection that celebrates the season in the only way Swatch knows how: with playfulness, color, and irreverence!

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DBZ

TIME TO LEVEL UP WITH THE SWATCH X DRAGON BALL Z COLLECTION

BIEL, AUGUST 2022


Calling all anime fans, it’s time to reveal the SWATCH X DRAGON BALL Z Collection. Seven Swatches, and a Limited Edition set reimagine iconic characters from Dragon Ball Z. Even those who haven’t watched Dragon Ball Z may know something about one of the most popular and successful series in the anime world that follows Goku and his friends who together fight to defend the Earth from villains.

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moonswatch cars

SWATCH TAKES THE MOONSWATCH PLANETS ON TOUR!

BIEL, JULY 2022


Eleven rolling planets hit the road for a European summer adventure. Summer is the time for travel, adventure, festivals and fun, and Swatch is taking a road trip that’s out of this world.

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Biennale di Venezia

SWATCH PRESENTS VENICE THROUGH TWO UNIQUE ARTISTIC LENSES AT THE 59th INTERNATIONAL ART EXHIBITION – LA BIENNALE DI VENEZIA

BIEL, APRIL 2022


For the sixth time in a row, Swatch is thrilled to return as main partner of the 59th International Art Exhibition – La Biennale di Venezia. A passionate and committed supporter of contemporary art, Swatch will showcase artworks in both venues at this highly anticipated event.

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BIOCERAMIC MOONSWATCH COLLECTION

SWATCH SALUTES ONE OF THE MOST ICONIC WATCHES OF THE SWISS WATCH INDUSTRY

BIEL, MARCH 2022


By introducing the 11 pieces BIOCERAMIC MoonSwatch collection Swatch has collaborated with Omega to imagine an innovative Swatch take on the Speedmaster Moonwatch.

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Queen's Jubilee

STAY ROYALLY ON TIME WITH SWATCH

BIEL, FEBRUARY 2022


HOW MAJESTIC celebrates the Queen’s colorful style and Platinum Jubilee.


Swatch pays tribute to Her Majesty the Queen’s colorful signature style with HOW MAJESTIC. The timing is everything as on February 6, 2022, the Queen will be the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms, and the Commonwealth.

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Colours of nature

SWATCH DIALS UP THE POWER OF NATURE

BIEL, FEBRUARY 2022


COLORS OF NATURE is made for wanderlusters and adventurers


Out of office on, it’s time to get outside, explore new territory, and let nature awaken the senses! Breathe in the fresh air and soak up the power of the elements. Time seems to stand still in nature, but the possibilities are endless. Heading outdoors shakes people out of the daily grind and into a mindset where they can fly free, fly high and go after what they really want out of life.

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4 watches from the Clear collection

SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS

BIEL, JANUARY 2022


THERE’S NOTHING TO HIDE WITH THE NEW

SWATCH CLEAR COLLECTION


Time is what you make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is a perfect time to let go of anything holding us back, to cut out the noise, tune out any distractions, wipe the slate clean, get clear on what the future holds and, of course, for new year’s resolutions!

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Valentine's day

IN CASE OF LOVE, WEAR YOUR HEART ON YOUR WRIST

BIEL, JANUARY 2022


THREE HEART-INSPIRED WATCHES DIAL UP THE LOVE FACTOR FOR VALENTINE’S DAY.


Valentine’s Day is the time to celebrate the people who are the minutes to your hours, so make it count. The new Swatch Collection celebrates love in all its forms and features bio-sourced materials which are more loving for the planet.

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Image without a name

SWATCH DIALS UP THE HOLIDAY CHEEER

Biel, December 2021


Celebrate the festive season with the latest Swatch X Peanuts edition



Time is what you make of it, and the holidays are about spending quality, carefree time with friends and family, having fun and making memories together. The Swatch X Peanuts Holiday Special does just that for fans and puppies worldwide with its latest release, CHOMP!, which celebrates Snoopy, the most famous beagle on the planet, and his loyal and loveable friends.

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Image without a name

THE GANG’S ALL THERE: SWATCH X PEANUTS COLLECTION

BIEL, NOVEMBER 2021

 

Swatch watches are taken over by Snoopy, Charline Brown, Woodstock, and the rest of the Peanuts Gang.

 

Get ready for good vibes and a colorful adventure with the new Swatch X Peanuts collaboration. Featuring Charles M. Schulz iconic characters, the collection is bursting with imagination and great moments from the Peanuts comic strip, delivering fun for the wrist that's guaranteed to being out people's inner child.

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1984 collection

SWATCH GOES BACK TO 1984 IN BIOCERAMIC DELIVERING RETRO DESIGNS WITH A RESPONSIBLE 2021 TWIST

The latest chapter of the Swatch bio-innovative story taps into 1984, a standout year in anyone’s books. We’re talking about the presence of influential icons and pioneers. It's when Prince’s Purple Rain, Madonna’s Like a Virgin and the video game Tetris were released. Not to mention, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch displayed on the headquarters building of the Commerzbank in Frankfurt, weighing 13 tons and 162 meters. It’s also the year after the brand first opened its doors and started a technicolortimepiece revolution.

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