A collection is a group of products that share the same style. We have four main collections and many subcollections. The four main collections are ORIGINALS, SKIN, IRONY and DIGITAL. In addition, we also offer a jewelry collection: BIJOUX.

ORIGINALS are plastic watches with an artistic touch.

Watches in the SKIN Collection are ultraflat and trendy. They are our flattest watches.

The Irony Collection includes Swatch watches made of stainless steel and aluminum and in the chronograph style. Digital is a collection of digital multifunctional watches.

Inspired by modern street wear, these models make a clear statement with their Ø 47 mm watch housing. Striking arrow hands expertly point in the right direction.
Check them out:
https://www.swatch.com/de_ch/BigBold/

BIJOUX is the name of the Swatch jewelry collection.

ORIGINALS refers to the “original family” of Swatch watches, which began with the Swatch GENT.

SKIN is the name of a Swatch collection. SKIN models are 3.9 mm thick, making them the thinnest Swatch watches.

IRONY models are watches with bracelets made of stainless steel and aluminum. There are different IRONY designs.

DIGITAL is the name of a collection of multifunctional digital watches like Touch and Beat watches.

GENT refers to models from our first watch collection. The diameter of the watch is 34 mm.

NEW GENT models are watches from a new collection that came out in 2010. The diameter of the watch is 41 mm.

A LADY is a Swatch watch designed specifically for women. The housing is the same as the GENT watch, but it is smaller: the LADY measures 25 mm while the GENT measures 34 mm.

Swatch Touch watches use digital displays and technology such as touch screens and offer a range of timing functions and special features.

Swatch CHRONO Plastic models have precise quartz movements and are made of durable material suitable for sports purposes. Trademarks include a durable band, plastic housing, rotating bezel and large buttons and crown.

A very large Swatch GENT (almost 2 m high) for the wall. Length: 210 cm, width of the band: 14.5 cm, diameter of the clock: 38 cm, depth of the clock: 8 cm.

So flat and so elegant. Stainless-steel watches with a Ø 38 mm watch housing know how to look their best in any situation – classic, casual or sporty.

So flat and so elegant – the stainless-steel watches are now also available with a Ø 42 mm housing. The new classic always shows its best side – whether classic, casual or sporty.

SISTEM51 combines the first fully automatic mechanical movement with innovative designs and fantastic movement surfaces in a Ø 42 mm housing.

As cheerful, colorful and stylish as a Swatch on your wrist: the new sunglasses collection from Swatch.

PICK A DESIGN, MAKE YOUR SWATCH!

A self-designed Swatch? Swatch X You makes it possible! Inspired by our collections and collabs with Swatch friends from the worlds of art and sports.
Check them out:

https://shop.swatch.com/de_ch/collections/swatchxyou-c111.html

SwatchPAY! – The coolest way to pay! The payment card on your wrist is superfast, waterproof and ready to use even without a battery – paying has never been so easy!

The BIOCERAMIC WHAT IF? Collection is a capsule collection consisting of 4 different models that reinterpret one of the very first square Swatch prototypes from 1982. Swatch’s innovative BIOCERAMIC material, used in this collection, allows this sophisticated design that could not be realized with other materials.