A journey through the Golden State of California
Amos's design sweeps across California, from Yosemite’s granite cliffs to Point Loma’s sunny shores. With california poppies, the state flower, blooming across it, ONE CALIFORNIA is vibrant tribute to the Golden State’s iconic landscapes.
Our ever-growing collection of Swatch Destination Art watches are designed in collaboration with local artists and are exclusively available at selected stores in those locations.
The artist behind the design
Born in San Francisco, Amos Goldbaum creates striking line drawings that blend complexity and clarity. His murals, prints, and apparel capture places and objects around him, combining perspectives into seamless visual stories across the Bay Area and beyond.