SWATCH GOES BACK TO 1984 IN BIOCERAMIC

SWATCH GOES BACK TO 1984 IN BIOCERAMIC DELIVERING RETRO DESIGNS WITH A RESPONSIBLE 2021 TWIST

SWATCH GOES BACK TO 1984 IN BIOCERAMIC DELIVERING RETRO DESIGNS WITH A RESPONSIBLE 2021 TWIST

BIEL, SEPTEMBER 2021


The latest chapter of the Swatch bio-innovative story taps into 1984, a standout year in anyone’s books. We’re talking about the presence of influential icons and pioneers. It's when Prince’s Purple Rain, Madonna’s Like a Virgin and the video game Tetris were released. Not to mention, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch displayed on the headquarters building of the Commerzbank in Frankfurt, weighing 13 tons and 162 meters. It’s also the year after the brand first opened its doors and started a technicolortimepiece revolution.


Time is what you make of it, and Swatch has been making its mark on the world when it comes to innovation and self-expression. With its latest 1984 Reloaded collection, the brand looks to its roots for inspiration and combines a set of its original and most coveted 1984 designs with BIOCERAMIC, a new achievement in responsible materials. The unique mix of ceramic and bio-sourced plastic derived from castor oil delivers a robust, lightweight material offering scratch resistance and a tactile ‘soft touch’ finish.

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