Press release: SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS

SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS

SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS

BIEL, JANUARY 2022


Transparency is trending right now, but it’s an instantly recognizable and iconic look that Swatch first launched with a Gent in 1985. This time, the brand goes BIG…BOLD, not to mention Gent, New Gent, and SKIN. A transparent BIG BOLD with the SwatchPAY! feature is also available in selected countries.


There’s power in simplicity, and the Swatch CLEAR Collection goes back to basics with a minimalist palette offset by the signature splash of primary-colored hands. Swatch believes that there’s also power in acting responsibly with several CLEAR styles made from biosourced materials.

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