Press section
SWATCH GOES BACK TO 1984 IN BIOCERAMIC
BIEL, SEPTEMBER 2021
The latest chapter of the Swatch bio-innovative story taps into 1984, a standout year in anyone’s books. We’re talking about the presence of influential icons and pioneers. It's when Prince’s Purple Rain, Madonna’s Like a Virgin and the video game Tetris were released. Not to mention, Swatch entered the Guinness Book of Records in 1984 with the construction of a giant watch displayed on the headquarters building of the Commerzbank in Frankfurt, weighing 13 tons and 162 meters. It’s also the year after the brand first opened its doors and started a technicolortimepiece revolution.
SWATCH X SUPRIYA LELE COLLABORATION STYLE IS ABOUT BEING COMFORTABLE IN YOUR OWN SKIN
Swatch has been collaborating with artists and designers long before it became the norm, and the brand is always looking for emerging talent and visionaries set to define tomorrow. Those it believes the world needs to start watching today. This September, the brand again ventures into high fashion with one of London’s most exciting designers, Supriya Lele. This rising star shares a love for colorand creativity with the brand and injects her signature aesthetic into the Swatch SKIN CLASSIC line –arguably the thinnest watch in the world.
SWATCH TAKES BIG BOLD PLANETS INTO ORBIT TIME TO THINK COLOR
The Swatch love affair with all things galactic continues. Following on from the brand’s Space Collection launched recently, it’s time to think color, escape a binary black and white world and enter a bright and colorfuluniverse of BIG BOLD PLANETS.
Time is what you make of it, and when people think and experience life in color, every day is an adventure to discover something new and see people in different ways. Space has long ignited pop culture’s imagination, and Swatch draws upon outer space as inspiration for its series of brightly-coloredBIG BOLD PLANETS watches with a unique feature: interchangeable straps
SUMMER SHADES OF CLASSIC SHAPES THE LATEST CHAPTER OF THE BIOCERAMIC STORY IS A BRIGHT ONE
Swatch brings back bright primary colorswith a bang this summer. And that’s not all; the iconic Gent and New Gent are the latest models to get in on the brand’s responsible action. Earlier this year, Swatch launched its game-changing BIOCERAMIC innovative material, a mix of ceramic powder and bio-sourced plastic with the BIG BOLD line.
SWATCH REACHES FOR THE STARS WITH NEW SPACE COLLECTION
Time is what you make of it, and at Swatch, the sky’s not the limit; dreams are. While the perceptions of NASA differ across generations, one thing remains the same – the space agency’s ability to capture the public’s imagination and desire to explore the stars and new horizons. The brand’s latest collection taps into this feeling, inspiring people to dream big, create their own universe and make the most of their time on earth.
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SWATCH DROPS NEW BIG BOLD BIOCERAMIC COLORS INTO THE MIX
Swatch gets bold with its multi-colored drop of the BIG BOLD BIOCERAMIC that dials up the summer vibe. Two-thirds ceramic, one-third bio-sourced plastic derived from castor oil, BIOCERAMIC is the latest brand innovation. Lightweight, resilient and resistant with a silk-like touch — this new material unites the best of both worlds.
BIOCERAMIC - ENTRAR EN UN NUEVO TERRITORIO
Swatch presenta su última innovación: BIOCERAMIC.
Solo unos meses después del lanzamiento del primer Swatch de origen biolanzado en septiembre de 2020, llega una mezcla nueva y única de cerámica y plástico de origen biológico, fabricada por Swatch.
ESPECIAL DÍA DE LA MADRE 2021
Swatch hace tiempo para las mamás. Relojes del Día de la Madre con un divertido toque retro.
Swatch X MoMA
De nuestra colección a la tuya, Swatch X MoMA. Swatch anuncia el lanzamiento de diseños de edición especial con el Museo de Arte Moderno (MoMA) como parte de su serie Museum Journey.
SAN VALENTÍN 2021
Swatch lanza las ediciones del día de San Valentín para los que tienen el corazón roto. ¡Heartbreak nunca se había visto tan bien!
Colección Disney Mickey Mouse x Keith Harin by Swatch
¡El ícono de Disney, Mickey Mouse, se vuelve pop!
Swatch SISTEM51 Hodinkee
Presentamos el Swatch Sistem51 Hodinkee Generation 1990. Un tributo a la enérgica estética de los 90, presentado como un reloj moderno.
Colección Bioreloaded – 1983
¡Swatch se está recargando biológicamente! La última edición de un diseño icónico, con el impulso de la Madre Naturaleza.
Segunda colaboración Swatch X BAPE
Swatch X Bape: ¡ropa urbana para la muñeca! Swatch se enorgullece de anunciar la segunda colaboración con A BATHING APE, la legendaria marca japonesa de ropa urbana.
Swatch X 007
Listo para la próxima misión: Swatch presenta su nueva colección de James Bond. Para celebrar el lanzamiento de la película número 25 de James Bond No Time To Die, Swatch lanza una colección cápsula de seis diseños de edición limitada dedicados a seis películas clave icónicas del repertorio de Bond.
Nueva sede Swatch
Swatch inaugura su nueva sede en Biel, Suiza. Después de un período de construcción de casi cinco años, Swatch inaugura su nueva sede en Biel, una de las estructuras de madera más grandes del mundo, diseñada por el arquitecto estrella japonés Shigeru Ban.