Press section
Swatch Monthly Drops
Las novedades mensuales de Swatch revelan nuevas historias y diseños cada mes.
¡BASTA DE FLORES! ESTE DÍA DE LA MADRE ¡REGÁLALE UNA ESTRELLA SWATCH!
BIEL, MARZO 2022
El tiempo es lo que uno hace de él, pero, en el caso de las madres, ellas dedican la mayor parte del suyo a hacer lo mejor para sus retoños. Además de agradecerle lo obvio (habernos traído al mundo), el Día de la Madre es un buen momento para reconocer su enorme trabajo. Llevarte al cole, hacerte la comida, darte consejos, curarte los rasguños o escuchar tus penas... ¡Nadie dijo que ser madre fuera fácil!
SWATCH DIALS UP THE POWER OF NATURE
BIEL, FEBRUARY 2022
COLORS OF NATURE is made for wanderlusters and adventurers
Out of office on, it’s time to get outside, explore new territory, and let nature awaken the senses! Breathe in the fresh air and soak up the power of the elements. Time seems to stand still in nature, but the possibilities are endless. Heading outdoors shakes people out of the daily grind and into a mindset where they can fly free, fly high and go after what they really want out of life.
STAY ROYALLY ON TIME WITH SWATCH
BIEL, FEBRUARY 2022
HOW MAJESTIC celebrates the Queen’s colorful style and Platinum Jubilee.
Swatch pays tribute to Her Majesty the Queen’s colorful signature style with HOW MAJESTIC. The timing is everything as on February 6, 2022, the Queen will be the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms, and the Commonwealth.
IN CASE OF LOVE, WEAR YOUR HEART ON YOUR WRIST
BIEL, JANUARY 2022
THREE HEART-INSPIRED WATCHES DIAL UP THE LOVE FACTOR FOR VALENTINE’S DAY.
Valentine’s Day is the time to celebrate the people who are the minutes to your hours, so make it count. The new Swatch Collection celebrates love in all its forms and features bio-sourced materials which are more loving for the planet.
SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS
BIEL, JANUARY 2022
THERE’S NOTHING TO HIDE WITH THE NEW
SWATCH CLEAR COLLECTION
Time is what you make of it, and Swatch wants the world to start 2022 with a clear mind. After all, the New Year is a perfect time to let go of anything holding us back, to cut out the noise, tune out any distractions, wipe the slate clean, get clear on what the future holds and, of course, for new year’s resolutions!
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
THREE COLORFUL WATCHES AND SEVEN SWATCH X YOU DIGITAL DESIGNS
CAPTURE THE WINTER OLYMPICS SPIRIT
Ahead of the Olympic Winter Games Beijing 2022 and Beijing 2022 Paralympic Winter Games which take place from 4-20 February and 4-13
March, Swatch launches three new watches and seven Swatch X You digital designs that will appeal to both seasoned pros and those more interested in the après-ski scene.
SWATCH HITS THE SLOPES
BIEL, DECEMBER 2021
The Winter Olympics are known for more obscure and adrenalin-fuelled sports such as skeleton and the luge. Seven different digital canvasses celebrate the 15 disciplines all bursting with color, energy and vintage-inspired graphics.
SWATCH DIALS UP THE HOLIDAY CHEEER
Biel, December 2021
Celebrate the festive season with the latest Swatch X Peanuts edition
Time is what you make of it, and the holidays are about spending quality, carefree time with friends and family, having fun and making memories together. The Swatch X Peanuts Holiday Special does just that for fans and puppies worldwide with its latest release, CHOMP!, which celebrates Snoopy, the most famous beagle on the planet, and his loyal and loveable friends.