Swatch Rebels for Good, the program designed to inspire positive change and bring people together through creativity, is entering a new global chapter. Following its successful debut in Spain, as it expands worldwide, it’s also launching three exciting projects, offering its members fresh ways to connect, participate and experience Swatch.
Making every minute count
At Swatch, we believe that time is more than something you can measure, it’s something you can choose to put to good use. Through the Swatch Rebels for Good program, our community decides with their Swatch Minutes where that choice makes an impact.
After signing up, members collect Swatch Minutes every time they shop Swatch or Flik Flak products which they can use to vote for projects, each one aimed to make life a little more fun, useful or inspiring for everyone.
The three projects
The first three projects, centered around art, sports and music, will be unveiled in March.
Art: This project aims to transform a public school in Turin, bringing color, energy, and creativity to both its exterior and interior with a large-scale art mural. If selected, this collaborative creative initiative will create an uplifting environment that inspires students and brightens the entire community.
Sports: This project will refresh one of Madrid’s most popular skate parks with upgraded facilities and bold new visuals. If selected, it will make the park an even more vibrant destination for the local community.
Music: This project brings a fully equipped music studio, built inside a mobile utility vehicle, from Marseille straight to underserved communities across Europe. If selected, it will make it easier than ever for people to explore music and create their own sound.
Once voting opens in April, members around the world will, for the first time, be able to use their Swatch Minutes to vote for the projects they love most. The project with the most votes will be brought to life by Swatch, with Swatch Rebels for Good members invited to volunteer their time and help shape the project from concept to execution. Through participation members will earn more Swatch Minutes, unlock playful virtual badges, and have fun while building real connections with like-minded people.
As Swatch Rebels for Good expands globally, its mission remains simple: bring people together through creativity and make time meaningful. Because life isn’t just about spending time. It’s about building something meaningful with it.
Those interested in becoming Swatch Rebels for Good members can sign up online on Swatch.com. Members will be able to vote for their favorite projects from April 8 to 22, 2026.
