Flik Flak is the world’s favorite kids’ watch. This diverse family of Swiss-made timepieces meets the different timekeeping and wearing requirements of kids ages three to ten. Distinct product groups target everyone from wannabe princesses and superheroes, to wannabe style-conscious grown-ups. Their shared must-haves are quality, ecological soundness and fun. For an added touch of individuality, a selection of the popular models with textile straps is available for personalization with an embroidered option. These can be ordered online and delivered to most countries.
Flik Flak’s range comprises two main categories. Some watches help younger kids grasp the essentials of telling time. These all have hands in the shape of time-telling buddies, brother and sister duo Flik and Flak, to clearly distinguish between the hours and minutes. Tall brother Flik acts as the minute hand and his sister Flak is the hour hand. Flik’s long legs mean he can move pretty fast. It may be a sixty-minute walk for Flak to circuit the dial, but she is happy to point out that it’s only one hour according to her measurements. This range of watches has colour-coding, easy-to-read numbers, and textile straps that cleverly double as wearable and washable “storytellers”.
The second family of watches is geared to the growing sophistication of older kids. These have three standard hands, with the minute hand on top, as well as dials displaying 12 clearly written numbers and interim intervals marked by dots. The hour hands’ colours always match the hour numbers, while the minute hands are the same colour as the minute numbers. Some models have stylish rotating bezels to complete time’s big picture. Textile, TPU and silicone make up the range of strap materials for this age group.
Every watch tells a story, but the storytelling continues off the wrist via beautifully illustrated and packaged hardback storybooks. These weave the concept of telling time cleverly through the stories of adventures that Flik and Flak share with other buddies. For the more digitally driven, there is the “Telling the time with Flik and Flak” Android or iOS app, available in 10 languages. Developed with teachers, this free, game-style app logically meets learning objectives. Customization means it can be suited to local needs and there is no commercial content to distract from the learning.