Destination Art is just one of the many ways Swatch celebrates its passion for art and artists. Dedicated to a specific location and designed in collaboration with a local artist, each Destination Art watch is a unique, wearable piece of art. CARSON TIME is the latest release in the series, created by artist David Carson as a tribute to New York. Recognized as a defining figure in contemporary graphic design, David is known for his experiential style which challenged traditional design rules and redefined visual storytelling and typography. His works span editorial design, branding, and art direction, earning him numerous prestigious awards and cementing his reputation as a creative pioneer in the industry. A huge fan of Swatch, he’s been wearing Swatch watches, sometimes even three at a time, ever since he first discovered the brand.  For the Swatch Destination Art New York watch, David created various expressive designs in his signature style, each so compelling that selecting only one proved impossible. So, CARSON TIME is the first Swatch Destination Art watch to feature two different designs, one on the front and one on the back of the watch. From iconic subway signage, street posters, to urban textures and bursts of color, this watch reflects the nonstop pulse of the city that make New York unlike anywhere else. “NYC is so crazy alive with inspiration, everywhere and always chaotic yet somehow organized. This watch has a lot of words and also numbers, hints of letters, trains, colors. Its design, images of images, hopefully gives a sense of what my senses absorb in the city [...] On the back, I wanted a bit of NYC irreverence and its often dry sense of humor. In my artwork, I like people to discover something they didn’t notice at first glance”, Carson commented.  For locals, time to celebrate the vibrancy and fun of the Big Apple; for visitors, an artistic memory of their visit, and every experience related to it. For all those who aspire to own a unique piece of art for their wrist, the Swatch Destination Art New York watch is the ultimate way to express yourself and your love for New York, as well as a perfect gift. CARSON TIME, complete with its matching packaging, will be available from July 16, 2026, at selected stores including: